Enveu Media & OTT Glossary
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Glossary Term
Advertising & Ad tech
Updated: 1766188800000
SSAI
Server-Side Ad Insertion (SSAI) is a technique where ads are stitched into a video stream on the server before delivery to the viewer.
Server-Side Ad Insertion (SSAI) allows ads to be seamlessly inserted into live or on-demand video streams at the server level. Unlike client-side ad insertion, SSAI prevents ad blockers, ensures smooth playback without buffering, and delivers a broadcast-like viewing experience across devices such as mobile apps, web, and Smart TVs.