Delaware, June 15, 2025 — A leading provider of modular OTT solutions, Enveu has announced the launch of Playlist Templates, an advanced new feature that is designed to streamline content operations and reduce manual effort for media brands globally.
With the new capability, operational teams can now create and manage curated rows of content faster, effortlessly and accurately than ever before. With pre-configured logic and filters tailored for different genres, languages, or verticals, Playlist Templates remove the need for manual configuration — enabling teams to publish fresh, relevant content.
“We built Playlist Templates to solve a common challenge for our clients — the constant demand for new, personalized content rows without adding complexity for non-technical teams,” said Rishabh Jain, CTO at Enveu. “With this update, scheduling managers and CMS admins can easily roll out dynamic playlists that auto-refresh, saving time and ensuring consistency across the entire app.”
Showcasing fresh and relevant is a constant challenge for many OTT platforms. The constant demand of the same has made it more difficult. Playlist Templates remove this complexity altogether. For example, if any OTT service provider wants to highlight the “Latest Published Movies of Horror Genre,” instead of setting up individual filters, rules, and logic each time, the operations team can simply choose a pre-configured Playlist Template from the library.
Once selected, the system automatically applies all the necessary logic behind the scenes, fetching the most recent movies that match the selected genre and displaying them instantly on the screen. As and when the new content gets published, the playlist updates itself in real time, ensuring viewers always see the latest and most relevant titles without any manual efforts. This will not only speed up curation but will also eliminate the chance of missing out on new content that deserves to be showcased.
to roll out dynamic content rows faster than ever before.
OTT brands have hained big operational advantage from playlist templates. gain a significant operational edge. By cutting down on repetitive, manual configuration tasks, teams can increase their efficiency and can invest their time and energy in higher-value activities like audience analysis, creative programming, and campaign planning.
Because the templates are pre-set, the risk of manual errors is dramatically reduced. This ensures that the content experience remains polished, accurate, and consistent for viewers — no matter how large the content library is or how frequently new titles are added.
Consistency also becomes easier to maintain across different verticals and use-cases. Whether your platform serves movies, sports, news, or niche genres, Playlist Templates guarantee that every row or section follows the same high standards and stays updated around the clock.
This powerful feature also empowers non-technical teams to adapt quickly to changing audience preferences, seasonal trends, or market opportunities — without any dependency on the technical team. The result is faster GTM, improved operational efficiency, and a better streaming experience.
A Step Forward in Smarter Content Operations
Available now for all Enveu Experience Cloud clients, Playlist Templates come with a library of ready-to-use vertical-wise options — from sports highlights and trending news to genre-specific movie rows. Clients can also request custom templates according to their business needs.
Enveu continues to enhance its modular OTT platform to help broadcasters, publishers, and content owners launch, manage, and grow digital experiences with speed and flexibility.
For more information, write to sales@enveu.com