The platform was launched across 5 device platforms within a period of 6-7 months
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how Dish TV's Watcho offers a world-class ott experience to its 25 million subscribers
about Watcho
Watcho is an OTT platform launched by Dish TV India Limited, the world’s largest single-country DTH Company. The platform brings in a plethora of new-age content- from 50 original web-series, short films, on-the-go snackable video content, celebrity collaborations to infotainment videos, 115 Live TV channels and 800+ hours of engaging content across diverse genres.
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Key Challenge
As the streaming industry is growing and cannibalising Pay TV globally, DishTV wanted to secure their turf by providing OTT to their consumer base, which is second largest in India. They wanted to be an omnichannel platform and offer content across all platforms so they could avoid viewer churn.
Enveu Solutions
Enveu has been Dish TV’s long standing product engineering, system-integration and front-end development partner. Anything which goes into Dish TV’s digital roadmap is also addressed by the professional services offered by Enveu.
Experience manager
The solution offered a web-based, media-rich infrastructure that helped Watcho increase their user base.
Apps
The erstwhile app was re-designed to a fremium + SVOD app with a focus on performance optimization.
User-generated Content (UGC) Solution
Watcho increased its content volumes with lesser investments to create and augment variety on scale. The gamification feature further amplified Watcho’s brand and content awareness.
Business Impact
Surpassed a subscriber base of 25 million
A vast library of content and 133 TV channels being offered across multiple regions and languages