Scaling a Niche OTT Platform for Subscription Growth

While Iberalia GO! had a loyal audience base, its existing digital setup was not optimized for long-term OTT growth. The platform needed to support both live TV channels and on-demand content within a single, consistent user experience across devices.

Subscription monetization was a key challenge. The team required greater flexibility to manage plans, user entitlements, and cross-device access while ensuring a smooth subscriber journey. Limited operational tooling made it difficult to evolve pricing strategies and scale monetization efficiently.

In addition, expanding to Smart TVs and maintaining consistent performance across web and mobile were critical to increasing engagement and retention—without adding operational complexity for internal teams.

Enveu enabled Iberalia GO! to operate its OTT service on a unified platform designed for live and on-demand streaming, subscription management, and multi-device delivery.

The solution brought together OTT applications, experience management, content workflows, and subscription logic into a single operating layer. This allowed Iberalia GO! to manage live channels, VOD catalogs, user access, and monetization centrally—without fragmented systems or custom integrations.

With Enveu’s modular OTT platform, Iberalia GO! gained the flexibility to evolve its content strategy, optimize subscriber journeys, and scale monetization while preserving its distinct niche brand identity.

The implementation focused on deploying a consistent OTT experience across web, mobile, and Smart TV platforms, ensuring users could access live and on-demand content seamlessly on their preferred screens.

Content ingestion and metadata management were centralized, enabling efficient management of large catalogs of documentaries and episodic content. Live TV channels were integrated alongside on-demand libraries to create a unified viewing experience.

Subscription plans and entitlements were configured to support monthly and annual access, allowing subscribers to move seamlessly across devices. Experience layouts and navigation could be updated dynamically, reducing dependency on app releases and improving operational agility.

Following the platform relaunch, Iberalia GO! significantly improved its ability to monetize niche content through subscriptions. The improved user experience, expanded device availability, and flexible subscription management contributed to a 2.5× increase in OTT monetization.

Operational teams benefited from centralized control over content, experience, and subscriptions—reducing manual effort and accelerating updates. The platform is now positioned to scale across additional devices, content formats, and audience segments while continuing to serve a highly engaged niche community.