Launching OTT Subscription Monetization in Just 15 Days

The broadcaster already had established applications, video streaming infrastructure, and backend systems in place. Replacing or re-architecting these systems to introduce subscription management would have increased complexity, cost, and delivery timelines.

The primary challenge was implementing flexible subscription logic—covering user entitlements, access control, and plan management—while ensuring seamless integration with existing authentication, content delivery, and user management systems.

Speed was also critical. The broadcaster needed to go live quickly to support upcoming monetization initiatives, without long development cycles or platform dependency.

Enveu enabled the broadcaster to adopt its Subscription Manager independently of other OTT modules. The solution exposed subscription, entitlement, and access-control capabilities through APIs that could be embedded directly into the broadcaster’s existing systems.

This modular deployment allowed the broadcaster’s internal technology team to integrate Enveu’s subscription logic into their platform while maintaining full control over applications, user experience, and video workflows.

By decoupling monetization and entitlement management from the rest of the OTT stack, the broadcaster gained a scalable and future-ready subscription foundation without disrupting its existing architecture.

The implementation followed an API-first integration model, led by the broadcaster’s internal engineering team. Enveu’s Subscription Manager was connected to existing user management and content access workflows, enabling real-time entitlement checks and subscription enforcement.

Because the module was designed for independent deployment, integration did not require changes to video infrastructure or application logic. This allowed the broadcaster to complete integration, testing, and rollout within 15 days.

The broadcaster successfully launched subscription-based access using Enveu’s Subscription Manager without replacing or rebuilding its existing OTT platform. Subscription plans and entitlement rules were enforced reliably across the platform, improving control over monetized content access.

Operationally, the broadcaster reduced dependency on custom subscription logic and manual entitlement handling. Strategically, the modular integration created a foundation for future monetization expansion—without locking the broadcaster into a monolithic OTT solution.