Powering Public-Service OTT at National Scale

VIPA needed to extend its public broadcasting mandate to digital platforms as audience consumption shifted toward mobile, web, and connected TVs. The core requirement was to deliver reliable, large-scale live streaming for national programming and public events—without relying on subscriptions or advertising.

As a government entity, monetization was not a priority. Instead, the challenge was to ensure accessibility, performance, and consistency across devices while handling high concurrent viewership during live broadcasts. Existing systems were not designed to support long-term OTT evolution or engagement-driven digital experiences.

In addition, VIPA wanted to encourage repeat usage and audience participation without commercial incentives. This required alternative engagement mechanisms that could reward user activity and viewing behavior while remaining aligned with public-service values.

Enveu enabled VIPA to operate a scalable OTT platform designed for public broadcasting use cases rather than monetization. The solution focused on live streaming reliability, multi-device delivery, and engagement-driven experiences.

Enveu unified live content management, user access, and experience control into a single OTT operating layer—allowing VIPA to deliver consistent public-service programming across mobile, web, and Smart TV platforms.

To support engagement without revenue models, the platform incorporated user activity-based gratification, rewarding viewers for participation and platform usage. This helped drive repeat engagement while preserving VIPA’s non-commercial mandate.

The OTT platform was implemented and evolved over a five-year partnership, rather than as a one-time launch. Initial phases focused on enabling stable live streaming across web and mobile platforms, ensuring reliability during high-traffic public broadcasts.

Over time, the platform expanded to include Smart TV applications, optimizing layouts and playback experiences for large-screen viewing. Features and experience updates were introduced iteratively, allowing VIPA to adapt the platform based on real audience behavior.

Enveu’s centralized management approach allowed operational teams to control live streams, experiences, and engagement features without frequent app rebuilds—supporting continuous improvement throughout the partnership.

VIPA successfully operated a nationwide OTT platform over multiple years, delivering live public broadcasts reliably across mobile, web, and Smart TV devices. The platform supported high concurrent viewership during national events while maintaining consistent playback quality and accessibility.

User activity-based gratification features helped increase repeat usage and audience participation, providing a meaningful engagement model without commercial monetization. Internally, VIPA benefited from a stable, evolvable OTT foundation that could adapt to changing digital expectations.

The long-term partnership resulted in a future-ready OTT platform aligned with VIPA’s public-service mission—supporting accessibility, reliability, and sustained digital reach at national scale.