Case Studies / Building Tesliya: A UAE-Based Youth-Centric OTT Platform with Multi-Format Content and Growth
Case Study

A UAE-based youth-centric OTT platform with multi-format content and growth

Tesliya is building a Gen Z + millennial entertainment ecosystem with short videos, micro-dramas, podcasts, movies and web series—social-first, interactive, and monetized via subscriptions + ads.

Published Dec 30, 2025
Customer size Startup
Go-live timeframe
Launching within a 6-month window
Launch content library
~2,000 micro-drama assets at launch
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The Challenge

  • Build a youth-focused platform supporting short videos, micro-dramas, podcasts and movies with quick bulk onboarding 
  • Launch on seven platforms (iOS, Android, web, Apple TV, Android TV, Samsung, LG) with adaptive streaming 
  • Offer subscription + ad-based revenue models with a modern branded UX 
  • Drive organic growth via social sharing + personalization + interactivity

The Solution

  • Faster go-to-market via Experience Cloud + bulk content migration + metadata onboarding 
  • Multi-format content + flexible monetization (subscriptions + ads) 
  • Engagement/virality via Link Flow + mini-games + recommendations 
  • Apps across mobile/web/Smart TVs with modern UX + binge-watch rails

Implementation

Implemented cross-platform apps across iOS, Android, Web, Apple TV, Android TV, Samsung and LG Smart TVs, with adaptive streaming and a consistent bilingual experience.

Results

  • Early market advantage: unified destination for short video + podcasts + micro dramas + long-form 
  • Faster launch + cross-platform reach via bulk migration + pre-integrated modules 
  • Higher stickiness: gamified mini-games + personalized discovery 
  • Organic growth + revenue potential via Link Flow + subscriptions + ads

 

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