Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
An application accessed through a web browser without installation.
An application accessed through a web browser without installation.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
A Web App runs inside a web browser and allows users to access OTT content without installing a native application. Web apps are commonly used for desktop viewing, content discovery, marketing journeys, and as a universal access layer for streaming platforms.
You‚will encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.