Relaunching a Football Club OTT Experience Without Replacing the Video Stack
Enabled a Spanish football club to modernize its web-based OTT experience with automated multilingual support—while retaining its existing video streaming partner.
Overview
Modernizing Fan Experience Without Replacing Existing Video Infrastructure
The club’s existing OTT platform relied on a video partner that was already deeply integrated into its content delivery workflows. Replacing this infrastructure was neither practical nor desirable. The challenge was to improve the fan-facing experience while continuing to use the existing video backend.
As the club’s audience expanded internationally, managing content in five languages became increasingly complex. Manual metadata translation slowed down publishing around matchdays and introduced operational overhead.
From a product perspective, the platform needed a UX revamp focused on content discovery for replays, highlights, and live events—while remaining web-only and ensuring continuity for fans already using the platform.
An OTT Experience Layer Integrated with Existing Video Systems
Enveu enabled the club to relaunch its OTT platform by acting as the experience and presentation layer on top of the existing video partner infrastructure. This integration-first approach allowed the club to preserve its current video delivery setup while significantly improving usability and engagement.
The solution focused on modernizing layouts, navigation, and content discovery for sports content—ensuring fans could easily access replays, highlights, and live streams on web.
A key capability introduced was automatic metadata translation at content ingest, allowing content to be published simultaneously across five languages without manual effort. This ensured consistency across regions while reducing operational workload for internal teams.
Web-Based OTT Relaunch with Multilingual Automation
The implementation centered on relaunching the OTT platform on web, integrating Enveu’s experience layer with the club’s existing video partner systems. Experience templates, navigation structures, and content rails were redesigned to better support sports consumption patterns.
Content ingestion workflows were enhanced with automated metadata translation, enabling operations teams to publish once and distribute content across all supported languages instantly.
The relaunch followed a controlled rollout approach, ensuring seamless integration with live sports workflows and uninterrupted access for fans throughout the transition.
Improved Fan Engagement with Lower Operational Overhead
The football club successfully relaunched its OTT platform with a modernized web experience while continuing to use its existing video partner. Fans benefited from improved content discovery and a more intuitive viewing experience across languages.
Operationally, automated multilingual metadata translation significantly reduced manual effort and publishing turnaround time—particularly around matchdays and live events.
The platform now provides a scalable foundation for global fan engagement, enabling the club to evolve its digital experience without re-architecting its video infrastructure.
Football Club OTT Experience: Key Questions Answered
Why did the football club retain its existing video streaming partner?
What role did Enveu play in this OTT relaunch?
What types of content are supported on the platform?
How does the platform support multilingual audiences?
Which platforms and devices were included in this deployment?
Modernize Your Club’s OTT Experience
See how Enveu helps sports clubs refresh their OTT experience layers with better UX, multilingual support, and seamless integration with existing video partners.