Enveu Media & OTT Glossary

A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.

Video Transcoding

Video transcoding converts encoded video into multiple formats and bitrates.

What is Video Transcoding?

Video transcoding converts encoded video into multiple formats and bitrates.

Why Video Transcoding matters in OTT platforms

It helps OTT teams make streaming experiences easier to operate, easier to scale, and easier for viewers to use.

How Video Transcoding works in practice

Video transcoding converts video from one format or bitrate into multiple variants for adaptive streaming.

Where you encounter Video Transcoding

You will encounter it across OTT workflows‚ from content setup and publishing to playback, analytics, and monetization‚ depending on how your platform is configured.