What is Subscriber Management System?
A Subscriber Management System (SMS) is a centralized OTT subscription management solution that handles user subscriptions, recurring billing, payment processing, renewals, and plan changes. It enables OTT platforms to manage multiple monetization models—SVOD, TVOD, AVOD, pay-per-view, and bundled offerings—while automating invoicing, access control, and payment collection to ensure smooth cash flow and an exceptional subscriber experience.