Deliver Next-Gen Streaming Experiences on LG TVs

Create immersive, branded viewing experiences that boost engagement and revenue through our tailored LG Smart TV app development solutions. 

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Optimized TV UI

Why Should you Launch LG TV?

LG WebOS TV app development involves creating customized, high-performance streaming applications for LG Smart TVs powered by the WebOS platform. It enables media companies and OTT providers to deliver immersive, branded viewing experiences with seamless navigation, advanced monetization, and optimized performance—expanding audience reach across the LG TV ecosystem. 

Key Features  

Everything You Need to Build, Launch & Grow on LG WebOS 

Empower your OTT business with a robust feature set enabling full branding control, seamless monetization, real-time analytics, and multi-device compatibility-driving engagement and growth.

Language Support

Delivers fully localized and accessible interfaces on LG TV, supporting LTR and RTL languages, enhancing accessibility, improving engagement, expanding global reach, boosting adoption, and enabling seamless navigation for diverse audiences.  

  • Inclusive multilingual interface across all regions
  • Culturally adaptive and intuitive navigation
  • Expanded global market reach effectively
  • Improved overall user satisfaction significantly 
Language Support

Concurrency & Devices

Manages simultaneous streams and linked devices per subscription on LG TV, preventing unauthorized account sharing, ensuring secure access, regulating session loads, and maintaining platform stability for paying subscribers.

  • Prevents unauthorized usage across devices 
  • Secure and flexible device management 
  • Supports tiered subscriptions efficiently 
  • Ensures smooth playback for everyone 
Concurrency & Devices

Micro Drama In-Built Support

Delivers short-form episodic content with autoplay, smooth switching, and optimized playback on LG TV, enhancing engagement, increasing session duration, improving retention, and driving monetization through highly engaging snackable entertainment experiences.

  • Quick, engaging content for viewers
  • Increased watch-time and platform loyalty 
  • Higher retention across all audiences
  • Monetization via ads or subscriptions
Micro Drama In-Built Support

Playout System

Automates linear channels, schedules FAST-style streams, and integrates curated playlists on LG TV, enhancing content discoverability, operational efficiency, personalized user experience, and consistent broadcast-style delivery across multiple viewing sessions simultaneously. 

  • Automated channel programming for efficiency
  • Seamless playlist integration across platform 
  • Enhanced content discovery capabilities instantly
  • Operational efficiency for team workflows 
Playout System

Video Analytics

Provides real-time insights into viewing behavior, session metrics, and content trends on LG TV, enabling data-driven personalization, retention strategies, performance optimization, and improved monetization for all content offerings. 

  • Real-time content insights for decisions 
  • Optimize recommendations based on analytics 
  • Data-driven retention strategies implemented
  • Improve monetization across multiple channels 
Video Analytics

Subscription Manager

Manages subscriptions, renewals, entitlements, and promotional campaigns on LG TV, enabling lifecycle automation, flexible regional pricing, improved retention, ARPU growth, reduced churn, and enhanced operational efficiency across all subscriber segments. 

  • Streamlined subscription handling and management 
  • Regional pricing flexibility for campaigns
  • Increased retention and ARPU consistently 
  • Reduced churn and subscriber loss 
Subscription Manager

3 Easy Steps to Launch Your LG TV App

Go live on LG TV effortlessly through three streamlined steps.

1

Customize Your LG TV App

Choose your branding, app layout, and user experience tailored for LG TV navigation.

2

Add & Manage Your Content

Upload videos, organize channels and categories, and configure metadata with ease.

3

Publish & Go Live

Deploy your app on LG TV devices and reach audiences worldwide instantly.

CAPABILITIES

Future-Ready Fire TV Capabilities for Competitive Advantage

 Leverage advanced, growth-driven capabilities tailored for Fire TV to enhance user experience, optimize streaming performance, and unlock new revenue opportunities.

Video CMS

Elevate your content operations with our integrated Video CMS, designed for seamless content control, distribution, and management. Easily upload, organize, and publish videos in multiple formats while maintaining performance visibility and metadata customization. Streamline workflows, enhance publishing flexibility, and deliver consistent, high-quality streaming experiences across platforms with Enveu’s LG TV App Development expertise. 
  • Bulk Video Uploads
  • Multi-Format Streaming
  • Flexible Content Structuring
  • Customizable Metadata
  • Integrated Multi-Platform Publishing
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UX Manager

Enveu’s centralized Video CMS streamlines content operations with a unified platform for seamless management, organization, and distribution. Designed for TV app developers, it enhances efficiency through advanced tools for automation, scalability, and performance optimization—ensuring consistent, high-quality streaming experiences across devices. 
  • Bulk Video Uploads
  • Multi-Format Streaming
  • Flexible Content Structuring
  • Performance Insights
  • Customizable Metadata
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Monetization

Maximize revenue potential with Enveu’s flexible and scalable monetization engine, built to support multiple earning streams. Our Fire TV solution empowers content providers to convert viewership into consistent and diversified revenue growth.  

  • Subscription-Based Model (SVOD) for recurring income
  • Advertising-Based Model (AVOD) to monetize free content
  • Pay-Per-View (TVOD) for premium one-time access
  • In-App Purchases to enhance earning options
  • Hybrid Monetization for maximum revenue flexibility
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Live Streaming

Enhance your LG TV platform with high-quality live streaming that ensures real-time engagement and uninterrupted performance. Deliver sports, events, news, or interactive sessions with broadcast-grade speed and reliability.  

  • Real-Time Streaming for instant content delivery
  • Adaptive Bitrate Streaming for smooth playback in all network conditions
  • DVR Functionality to pause, rewind, and replay live content
  • Multi-Device Compatibility for a unified streaming experience
  • Low-Latency Delivery for minimal delay during live events
Learn More
Available across 15+ platforms

Expand presence across 15+ platforms with ease, enabling enterprises to serve diverse user environments while maintaining reliability, platform compliance, and brand integrity. 

don’t believe us? here from our customers

Amornphat Chomrat

Managing Director at Next Step

“I am really glad that I chose Enveu as a partner for launching a digital platform along with subscription management to share world-class documentaries with Thai consumers. They have successfully launched the platform for mobile, web, Chromecast and Airplay. Thank you for an amazing job guys!”

Nuthapong T

Managing Director at DSC International

"Thanks to Enveu’s OTT solutions & services, we’ve got a wholesome offering to give to local broadcasters & publishers that require a reliable, white-labeled OTT platform. Besides that, Enveu’s support and servicing is excellent. We are excited to partner with Enveu to bring value to content creators of all sizes that are looking to jump on the OTT bandwagon.”

Alexandru Moraras

Director at Iberalia Go

“A huge shoutout to team Enveu for helping us with our every need and making our vision a reality. Their highly professional team has made our journey towards releasing the platform a lot easier. The Instagram-styled UI they have designed to show the different brands and products is appreciable and something that we were looking for!"

Sanjay Kupae

Head of Partnerships at MoEngage

“Enveu is one of our strategic partners in the OTT space. With Enveu’s experience in providing end-to-end OTT technology solutions, our customers will have the ability to launch faster, increase engagement and grow their subscriber base though the agility, resources and timely implementation support that Enveu drives.”

Rajendra Kumar

Admin (Ops & Accounts) at Power Sportz

“Kudos to the Enveu team for all the hard work and for showing genuine interest in our digital sports platform project throughout the final execution. Their knowledge of the sports industry and expertise in OTT is remarkable. We have received overwhelmingly positive feedback from fans and partners alike, and we are confident that our platform will continue to grow.”

FAQs 

Need clarification?

With Enveu’s no-code, white-label framework, you can launch a fully customized LG TV app in weeks—without heavy engineering or long development cycles. 

Our centralized Video CMS lets you upload, organize, and publish videos across LG TVs, mobile apps, and web platforms from a single dashboard—saving hours of manual effort. 

Enveu’s infrastructure leverages global CDN support to ensure fast load times, high-quality streaming, and reliable playback no matter where your users are located.

We provide full branding flexibility—custom themes, layouts, and UI elements—to deliver a branded experience that reflects your unique visual identity. 

Enveu enables multiple monetization models like SVOD, AVOD, and TVOD, helping you optimize revenue through subscriptions, ads, or pay-per-view options. 

Our multi-language support ensures localized UI, audio, and subtitles, enabling you to cater to diverse global markets with region-specific content experiences. 

Yes. With AI-powered recommendations and smart search, your viewers get personalized content suggestions that increase engagement and watch time.

Our analytics module offers deep insights into user behavior, viewership trends, and content performance, allowing you to make data-driven decisions that enhance retention. 

Enveu’s CMS supports live streams, VOD, and even audio or podcasts—giving you the flexibility to manage all media formats seamlessly under one system.

We provide ongoing maintenance, performance optimization, and feature updates to ensure your LG TV app stays current, secure, and scalable as your audience grows.

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