Enveu Media & OTT Glossary

HD refers to video resolution typically at 1280×720 pixels (720p), offering clearer image quality than standard definition for everyday streaming.

Full HD is a video resolution of 1920×1080 pixels (1080p), delivering sharper detail and better clarity than HD on most modern screens.

4K is an ultra-high-definition video resolution of 3840×2160 pixels, providing four times the detail of Full HD for premium viewing experiences.

Content Recommendation refers to the process of suggesting relevant videos or content to users based on behavior, preferences, and contextual signals in OTT platforms.

Dynamic Ad Insertion (DAI) is a method of inserting targeted advertisements into video streams in real time based on user, device, or contextual data.

LTV estimates the total revenue a user generates over their lifetime on a platform.

Rebuffering occurs when video playback stops and restarts due to insufficient data in the player buffer.

A CDN distributes video content across geographically distributed servers to ensure fast and reliable delivery.

A/B testing compares two variants to optimize performance.

Continue Watching lets viewers resume content from where they left off, across sessions and devices.

Feature Flags allow OTT platforms to enable or disable features dynamically without redeploying apps.

Content Scheduling controls when content becomes available or expires.

H.264 is a widely used video compression standard.

Device Management tracks and controls which devices can access an OTT account.

Attribution is the process of identifying which marketing channels, campaigns, or touchpoints contributed to a user action such as an install, signup, or subscription.

Ad-supported streaming is a content delivery model where viewers watch video content for free or at a lower cost in exchange for viewing advertisements.

Direct-sold advertising is a monetization model where ad inventory is sold directly by a publisher or platform to advertisers through negotiated deals rather than automated auctions.

User acquisition refers to the strategies and activities used to attract new users to an app or platform and convert them into registered or active customers.

Retention measures a platform’s ability to keep users engaged and active over time after their initial signup or first interaction.

Social Login is an authentication method that allows users to sign in to an app or platform using existing accounts from third-party providers such as Google, Apple, or Facebook.

Single Sign-On (SSO) is an authentication method that allows users to log in once and access multiple applications or services without re-authenticating.

Authentication is the process of verifying the identity of a user or device before granting access to an application, platform, or service.

Authorization is the process of determining what an authenticated user or device is allowed to access or perform within an application or platform.

Offline access in Progressive Web Apps (PWAs) allows users to continue accessing selected content and app features even when there is no internet connection or limited network availability.

Connected TV (CTV) refers to television devices that are connected to the internet and can stream video content through apps, platforms, or built-in operating systems.

A Custom OTT App is a fully tailored streaming application built to meet specific business, branding, and functional requirements across mobile, web, and TV platforms.

Platform ownership refers to the level of control a business has over its OTT platform, including data, technology stack, roadmap, branding, and customer relationships.

Programmatic advertising is the automated buying and selling of digital ad inventory using data-driven technology and real-time bidding instead of manual ad placements.

CTV Advertising refers to video advertisements delivered on Connected TV devices through OTT and streaming applications instead of traditional broadcast television.

Cohort analysis is an analytics method that groups users based on shared characteristics or actions and tracks their behavior over time to understand engagement, retention, and churn patterns.

Direct Carrier Billing allows users to pay for OTT subscriptions or content by charging purchases directly to their mobile carrier bill instead of using cards or wallets.

Content Restrictions define where, when, and how content can be accessed.

Concurrency Control limits how many simultaneous streams an account can play.

Live-to-VoD converts live streams into on-demand content.

Session Management controls how user playback sessions are created, tracked, and validated.

Engagement Rate measures how actively users interact with content or an OTT app over a period of time, relative to total viewers or sessions.

Low latency streaming reduces the delay between live video capture and playback.

Parental Controls restrict content access based on age ratings, profiles, and viewing rules.

Content Personalization tailors the OTT experience by showing users relevant content based on their behavior, preferences, and context.

Engagement Metrics measure how users interact with content and features on an OTT platform.

Latency is the delay between video capture and playback.

Buffering occurs when video playback pauses to load more data.

User Profiles allow multiple viewers to share a single OTT account while maintaining personalized experiences.

Download-to-Go lets users download videos for offline viewing with DRM and time-based access controls.

Video QoE measures the end-user experience during video playback.

Startup time measures how long it takes for a video to start playing.

AV1 is a next-generation open video codec optimized for streaming.

A codec compresses and decompresses video for streaming and playback.

Time-shifted TV lets users pause or rewind live broadcasts.

Geo-blocking restricts content access based on location.

Push notifications send real-time messages to users.

Bookmarking lets users save videos to a personal list so they can easily find and watch them later.

H.265 is a high-efficiency video codec that reduces bandwidth usage.

Edge caching stores content closer to users to reduce latency.

Audience segmentation groups users based on behavior and attributes.

Server-Side Ad Insertion (SSAI) is a technique where ads are stitched into a video stream on the server before delivery to the viewer.

Catch-Up TV allows viewers to watch previously aired programs.

Rights management controls legal usage of video content.

A recommendation engine suggests relevant content to users.

Release Management is the process of planning, scheduling, and controlling application releases across app stores and devices.

An Ad Server manages, selects, and delivers video advertisements based on targeting and campaign rules.

TVOD is a monetization model where users pay individually to rent or purchase video content.

Pay-Per-View is a pricing model where users pay one time to access a specific event or piece of content.

Churn measures the rate at which users cancel or stop using an OTT service.

ARPU measures the average revenue generated per user over a defined period.

Entitlement defines whether a user is authorized to access specific content.

A Headless CMS manages content centrally and delivers it via APIs to multiple platforms.

A Video CMS is a CMS built specifically for managing video content and metadata.

Content ingestion is the process of bringing video assets and metadata into an OTT platform.

An OTT platform delivers video content directly to users over the internet.

Live streaming delivers real-time video content to viewers over the internet.

Adaptive Bitrate Streaming dynamically adjusts video quality based on network conditions.

HLS is a streaming protocol used to deliver video over the internet using adaptive bitrate streaming.

MPEG-DASH is an adaptive streaming protocol for delivering video over the internet.

Video encoding converts raw video into digital formats suitable for streaming.

Video transcoding converts encoded video into multiple formats and bitrates.

QoS measures the performance and reliability of video delivery networks.

CSAI inserts ads on the client side during video playback using the video player.

Ad monetization is the process of generating revenue from video ads.

An ad break is a scheduled point in video playback where ads are shown.

Ad targeting delivers ads to viewers based on audience and contextual data.

Subscription management handles plans, billing, renewals, and access control.

Payments enable users to purchase subscriptions or transactional content.

Renewals manage recurring subscription continuation.

Content discovery helps users find relevant content quickly.

Personalization tailors content experiences to individual users.

Content publishing makes video content available to end users.

Content workflow manages review, approval, and publishing processes.

Localization adapts content for different languages and regions.

Content availability defines when and where content can be accessed.

Metadata enrichment enhances content data for better discovery.

Just-In-Time Packaging (JITP) is a video delivery technique where streaming formats like HLS or MPEG-DASH are generated dynamically at request time instead of being pre-packaged.

User-Generated Content (UGC) refers to videos or media created and uploaded by users rather than professional studios or broadcasters.

An origin server is the primary source that stores and serves video content before it is distributed via a CDN.

Xcode is Apple’s official integrated development environment (IDE) used to build, test, and publish iOS, tvOS, watchOS, and macOS applications.

Zero-Latency Streaming is a live streaming approach designed to deliver video to viewers with near-real-time delay, minimizing the gap between content capture and playback.

Quality of Experience (QoE) measures how end users perceive the overall quality of video playback, including startup time, buffering, video clarity, and playback stability.

Transcoding is the process of converting a video file into different formats, resolutions, and bitrates to support multiple devices and streaming conditions.

An Electronic Program Guide (EPG) displays scheduled TV or live channel programming in a structured, time-based grid.

A hybrid app uses web technologies wrapped inside a native container to run across multiple platforms.

OTT apps deliver video content directly over the internet without traditional cable or satellite infrastructure.

Smart TV apps are applications built specifically for television operating systems to deliver content on large screens.

A Progressive Web App combines web accessibility with app-like features such as offline access and push notifications.

An application built specifically for devices running the Android operating system.

An application designed to run on Apple devices using the iOS operating system.

An app built for television devices running the Android TV operating system.

An application built for Apple TV devices using Apple’s tvOS platform.

An app built for Amazon Fire TV devices.

An application built for Roku streaming devices and Roku TV.

An application accessed through a web browser without installation.

The App Store is Apple’s official marketplace for discovering, downloading, and updating iOS and tvOS applications.

App Publishing is the process of submitting, reviewing, approving, and distributing an application on app stores like Apple App Store and Google Play Store.

A White-Label App is a fully branded application built on a common platform, allowing businesses to launch their own apps quickly without developing from scratch.

Google Play Store is Google’s official platform for distributing Android mobile, tablet, TV, and wearable applications.

The App Review Process is the evaluation performed by app stores to ensure an application complies with technical, security, and content guidelines before approval.

App Versioning is the practice of managing and tracking different releases of an application over time.

Youbora Analytics is a video analytics and Quality of Experience (QoE) monitoring platform that helps OTT providers track playback performance, user experience, and streaming issues across devices.

Advertising-based Video on Demand where users watch content for free with ads.

Subscription Video on Demand (SVOD) is a streaming model where viewers pay a recurring fee to access a library of content.

Cloud Playout is a cloud-based system that assembles and delivers linear TV or live channels using pre-encoded content without traditional broadcast infrastructure.

Playback Analytics tracks how users consume video content, including play events, buffering, pauses, completions, and errors during playback.

VoD (Video on Demand) allows viewers to watch video content anytime by selecting titles from a digital library instead of following a fixed broadcast schedule.

FAST is a streaming model where users watch free, linear TV-like channels supported entirely by advertisements.

Linear TV is a traditional television model where content is broadcast in a fixed, scheduled sequence and viewers watch programs live as they are aired.

Micro Drama is a short-form, episodic video format designed for mobile-first consumption, featuring highly condensed storytelling in episodes typically lasting under 5 minutes.

Short-form video refers to brief, highly engaging video content typically lasting from a few seconds to a few minutes, optimized for mobile-first consumption.

Vertical video is a video format designed for portrait orientation, optimized for mobile-first viewing experiences.

A Content Management System (CMS) is a software platform used to create, manage, organize, and publish digital content without requiring deep technical knowledge.

Long-form video refers to extended video content, typically longer than 10 minutes, designed for in-depth viewing and sustained engagement.

Digital Rights Management (DRM) is a technology that protects video content from unauthorized access, copying, and redistribution across OTT and streaming platforms.

Structured information that describes, organizes, and enables discovery of video content on OTT platforms.

A Video Player is a software component that decodes, renders, and controls video playback across web, mobile, and OTT devices.

A native app is built specifically for a single platform using its official programming languages and tools.

Bitrate is the amount of video data transmitted per second, directly impacting video quality and bandwidth usage.

Key Rotation is a security practice in DRM systems where encryption keys are periodically changed during video playback to prevent content piracy.