Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Showing terms starting with C
A custom OTT app is a streaming application built from scratch by an operator's engineering team — offering maximum control over UX, features, and architecture, at significantly higher cost and longer timeline than white-label alternatives.
Content recommendation is the algorithmic process of surfacing relevant titles to individual viewers based on their viewing history, preferences, and behaviour — the engine behind "what to watch next" on every OTT platform.
A CDN (Content Delivery Network) is a globally distributed network of servers that caches and delivers video content from locations close to viewers — reducing latency, buffering, and origin server load at scale.
Cloud Playout is a software-based system that schedules, assembles, and delivers linear TV channels over the internet — replacing traditional broadcast hardware with cloud infrastructure for flexible, scalable channel operations.
Continue Watching lets viewers resume content from where they left off, across sessions and devices.
Content Scheduling controls when content becomes available or expires.
Connected TV (CTV) refers to television devices that are connected to the internet and can stream video content through apps, platforms, or built-in operating systems.
CTV Advertising refers to video advertisements delivered on Connected TV devices through OTT and streaming applications instead of traditional broadcast television.
Cohort analysis is an analytics method that groups users based on shared characteristics or actions and tracks their behavior over time to understand engagement, retention, and churn patterns.
Content Restrictions define where, when, and how content can be accessed.
Concurrency Control limits how many simultaneous streams an account can play.
Content Personalization tailors the OTT experience by showing users relevant content based on their behavior, preferences, and context.
A codec compresses and decompresses video for streaming and playback.
Catch-Up TV is a feature that lets viewers watch previously broadcast content on demand — after it has aired on a linear schedule — within a defined availability window.
Churn measures the rate at which users cancel or stop using an OTT service.
Content ingestion is the process of bringing video assets and metadata into an OTT platform.
CSAI inserts ads on the client side during video playback using the video player.
Content Discovery is the set of features and systems that help viewers find relevant content to watch on an OTT platform — through recommendations, search, editorial curation, and navigation.
Content publishing makes video content available to end users.
Content workflow manages review, approval, and publishing processes.
Content availability defines when and where content can be accessed.
A Content Management System (CMS) is a software platform used to create, manage, organize, and publish digital content without requiring deep technical knowledge.