Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Showing terms starting with C
Content Recommendation refers to the process of suggesting relevant videos or content to users based on behavior, preferences, and contextual signals in OTT platforms.
A CDN distributes video content across geographically distributed servers to ensure fast and reliable delivery.
Continue Watching lets viewers resume content from where they left off, across sessions and devices.
Content Scheduling controls when content becomes available or expires.
Connected TV (CTV) refers to television devices that are connected to the internet and can stream video content through apps, platforms, or built-in operating systems.
A Custom OTT App is a fully tailored streaming application built to meet specific business, branding, and functional requirements across mobile, web, and TV platforms.
CTV Advertising refers to video advertisements delivered on Connected TV devices through OTT and streaming applications instead of traditional broadcast television.
Cohort analysis is an analytics method that groups users based on shared characteristics or actions and tracks their behavior over time to understand engagement, retention, and churn patterns.
Content Restrictions define where, when, and how content can be accessed.
Concurrency Control limits how many simultaneous streams an account can play.
Content Personalization tailors the OTT experience by showing users relevant content based on their behavior, preferences, and context.
A codec compresses and decompresses video for streaming and playback.
Catch-Up TV allows viewers to watch previously aired programs.
Churn measures the rate at which users cancel or stop using an OTT service.
Content ingestion is the process of bringing video assets and metadata into an OTT platform.
CSAI inserts ads on the client side during video playback using the video player.
Content discovery helps users find relevant content quickly.
Content publishing makes video content available to end users.
Content workflow manages review, approval, and publishing processes.
Content availability defines when and where content can be accessed.
Cloud Playout is a cloud-based system that assembles and delivers linear TV or live channels using pre-encoded content without traditional broadcast infrastructure.
A Content Management System (CMS) is a software platform used to create, manage, organize, and publish digital content without requiring deep technical knowledge.