Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Showing terms starting with P
Platform ownership refers to the level of control a business has over its OTT platform, including data, technology stack, roadmap, branding, and customer relationships.
Programmatic advertising is the automated buying and selling of digital ad inventory using data-driven technology and real-time bidding instead of manual ad placements.
Parental Controls restrict content access based on age ratings, profiles, and viewing rules.
Push notifications send real-time messages to users.
Pay-Per-View is a pricing model where users pay one time to access a specific event or piece of content.
Payments enable users to purchase subscriptions or transactional content.
Personalization tailors content experiences to individual users.
A Progressive Web App combines web accessibility with app-like features such as offline access and push notifications.
Playback Analytics tracks how users consume video content, including play events, buffering, pauses, completions, and errors during playback.