Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Playback Analytics tracks how users consume video content, including play events, buffering, pauses, completions, and errors during playback.
Playback Analytics tracks how users consume video content, including play events, buffering, pauses, completions, and errors during playback.
It directly impacts viewer experience—startup time, buffering, quality, and reliability—so it influences engagement, retention, and perceived platform quality.
Playback Analytics focuses on real-time and historical insights into video playback behavior across devices and platforms. It captures granular events such as play, pause, seek, buffering, bitrate changes, startup time, and playback failures.
You’ll encounter it in playback dashboards and player metrics, during live event operations, and when troubleshooting buffering, latency, or quality issues across devices.