Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Engagement Metrics measure how users interact with content and features on an OTT platform.
Engagement Metrics are quantitative indicators used to understand how viewers interact with an OTT platform and its content. They go beyond simple views and focus on user actions such as watching duration, interactions, and repeat usage.
High engagement is a strong signal of user satisfaction and platform health. Tracking engagement metrics helps OTT operators identify what content resonates, optimize user experience, and reduce churn.
OTT platforms collect engagement data through playback events, UI interactions, and session tracking. Common metrics include watch time, completion rate, session duration, frequency of visits, and interactions like bookmarking or sharing.
Engagement metrics are used by product, content, and marketing teams to evaluate performance across content types, devices, and user segments. They also feed into personalization, recommendations, and experimentation workflows.