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Experience Cloud Analytics

Firebase Analytics for OTT — Real-Time App Engagement

Enveu embeds the Firebase SDK across your apps so you capture engagement, events, and watch behavior in real time — combined with Enveu's content, subscriber, and revenue analytics.

Built for Firebase Analytics customers

📊
OTT operators & analysts

Wanting a clear view of audience, content, and business performance across every app.

📈
Growth & marketing teams

Measuring acquisition, engagement, and conversion to optimize campaigns and retention.

🧑‍💻
Product & data teams

Needing consistent, OTT-specific tracking across web, mobile, and TV without fragmented setups.

🎯
Conversion-focused publishers

Tracking the journey from app launch to content and subscription.

About Firebase Analytics

Firebase Analytics is a free, app-centric analytics platform for understanding user behavior and engagement in real time. Enveu embeds the Firebase SDK across your OTT apps, so engagement and watch events are captured automatically — alongside Enveu's content, subscriber, and revenue analytics.

How Firebase Analytics + Enveu works

How Firebase and Enveu work together.

1
Connect Firebase

Add your Firebase project; Enveu wires the Firebase SDK into your OTT apps with pre-configured OTT events.

2
Capture automatically

Firebase collects engagement, watch time, and content events in real time across your OTT surfaces — no per-app instrumentation.

3
Combine with Enveu data

View Firebase's data alongside Enveu's content, subscriber, and revenue analytics for one view.

4
Act on the insight

Improve engagement, watch time, and retention.

Why Firebase Analytics customers add Enveu

  • End-to-end visibility into user behavior across Enveu-powered OTT apps, from app launch to content consumption and subscriptions
  • Real-time insights into viewer engagement, watch time, and content performance across devices
  • Consistent, OTT-specific event tracking across mobile, web, and TV platforms without fragmented analytics
  • Reduced engineering effort with Enveu’s pre-configured Firebase event framework and automatic tracking
  • Actionable retention and cohort analysis to identify drop-offs, improve onboarding, and reduce churn
  • Stronger product, content, and monetization decisions powered by reliable, app-first analytics data

Frequently asked questions

What is Firebase Analytics + Enveu?
Enveu embeds the Firebase SDK across your apps so you capture engagement, events, and watch behavior in real time — combined with Enveu's content, subscriber, and revenue analytics.
What does Firebase Analytics do with Enveu?
Firebase Analytics tracks how users interact with Enveu-powered OTT apps in real time—covering app usage, content consumption, engagement, and retention across devices.
What kind of events does Enveu send to Firebase Analytics?
Enveu automatically sends OTT-specific in-app events, including app installs, launches, and sessions; screen views (home, details, playback); video events (play, pause, completion, watch time); user actions (signup, login, logout); and subscription events (trial, purchase, renewal, cancellation).
Do I need to manually configure Firebase events?
No. Enveu provides a pre-configured analytics framework that fires structured events to Firebase, minimizing development effort.
Does Firebase Analytics work across all Enveu apps?
Yes. Firebase Analytics works seamlessly with Enveu-powered Android & iOS apps, web apps, and TV platforms like Android TV, Apple TV, Fire TV, and Smart TVs—while maintaining consistent event tracking across platforms.

Unlock Real-Time OTT App Insights

Track user engagement, content performance, and subscriptions across all Enveu-powered apps using Firebase Analytics—without complex setup or heavy engineering effort.