Experience Cloud Analytics

Microsoft Clarity for OTT — Web Heatmaps & Session Recordings

Enveu adds Microsoft Clarity to your web experience so you can see heatmaps and session recordings — spotting UX friction in discovery and sign-up, and improving conversion.

Built for Microsoft Clarity - Free HeatMaps & Session Recordings customers

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OTT operators & analysts

Wanting a clear view of audience, content, and business performance across every app.

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Growth & marketing teams

Measuring acquisition, engagement, and conversion to optimize campaigns and retention.

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Product & data teams

Needing consistent, OTT-specific tracking across web, mobile, and TV without fragmented setups.

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UX & CRO teams

Optimizing layouts, discovery, and sign-up flows from real interaction data.

About Microsoft Clarity

Microsoft Clarity is a free user-behavior analytics tool that shows how users interact with your website through session recordings, heatmaps, and insights. Enveu adds Clarity to your OTT web experience, so you can visualize real behavior — rage clicks, drop-offs, and friction — across content discovery and subscription journeys.

How Microsoft Clarity - Free HeatMaps & Session Recordings + Enveu works

How Clarity and Enveu work together.

Connect Clarity

Add your Clarity project ID; Enveu adds the Clarity tag to your OTT web experience.

Capture automatically

Clarity collects heatmaps, session recordings, and interaction insights across your OTT surfaces — no per-app instrumentation.

Combine with Enveu data

View Clarity's data alongside Enveu's content, subscriber, and revenue analytics for one view.

Act on the insight

Reduce UX friction and improve web conversion.

Why Microsoft Clarity - Free HeatMaps & Session Recordings customers add Enveu

Visualize real user behavior on Enveu web experiences using heatmaps and session recordings
Identify UX friction, rage clicks, and drop-offs across content discovery and subscription journeys
Improve conversion rates by optimizing layouts, CTAs, and flows based on real interaction data
Complement Google Analytics with visual, qualitative insights for deeper understanding of user behavior
Privacy-first, lightweight analytics that runs without impacting performance or streaming quality

Frequently asked questions

What is Microsoft Clarity - Free HeatMaps & Session Recordings + Enveu?

Enveu adds Microsoft Clarity to your web experience so you can see heatmaps and session recordings — spotting UX friction in discovery and sign-up, and improving conversion.

What data does Microsoft Clarity capture when used with Enveu?

Clarity captures anonymized user-interaction data such as page views, scroll depth, clicks, session recordings, and usability signals on Enveu-powered web experiences.

Does Microsoft Clarity record video or user content?

No. Clarity records user interactions, not the actual video content or personal user data. Sensitive fields are automatically masked.

Which Enveu apps support Microsoft Clarity?

Microsoft Clarity works on Enveu web apps and web-based experiences such as marketing sites, web OTT platforms, and dashboards. It does not apply to native mobile or TV apps.

How is Microsoft Clarity integrated with Enveu?

Enveu embeds the Clarity tracking script into the web experience, enabling Clarity to automatically start capturing behavior data without impacting performance.

Can I track user behavior across different pages and flows in Enveu?

Yes. You can track navigation flows across homepages, content detail pages, subscription flows, and checkout journeys within Enveu web experiences.

Does Microsoft Clarity affect site performance?

No. Clarity is lightweight and designed to run asynchronously, ensuring no impact on streaming performance or page load times.

Can Clarity insights be used to improve conversions in Enveu?

Absolutely. Heatmaps and session recordings help identify drop-offs, confusing UI elements, and friction points, enabling teams to optimize layouts and conversion flows in Enveu.

Is Microsoft Clarity compliant with privacy regulations?

Yes. Clarity is GDPR-friendly, masks sensitive data by default, and supports privacy-first analytics practices when used with Enveu.

Can Microsoft Clarity be used alongside Google Analytics in Enveu?

Yes. Clarity complements Google Analytics by adding visual behavior insights to quantitative data tracked via GA or Firebase.

Is Microsoft Clarity included by default in Enveu?

Microsoft Clarity is an optional integration in Enveu and can be enabled by adding your Clarity Project ID to the web experience configuration.

Optimize Your OTT Web Experience

Use Microsoft Clarity with Enveu to visualize real user behavior, uncover UX friction, and improve content discovery and conversion on your web OTT experience.

Enable Microsoft Clarity Integration View all integrations