Experience Cloud · Apps

Build your OTT & smart TV apps, on every screen

For media companies and brands building their own streaming service — native OTT apps for 15+ platforms across smart TV, mobile and web, from one codebase and backend, published to every store and updated over the air.

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Quick answer

Enveu handles OTT and smart TV app development for 15+ platforms — Roku, Fire TV, Apple TV, Android TV, Samsung (Tizen), LG (webOS), iOS, Android and web — from a single Experience Cloud backend. One content catalogue, one subscription system and one design publish to every screen, and updates ship over the air with no per-platform rebuilds. Every app is white-label and customizable — your brand, configured to your product, with custom development available.

15+

platforms supported

shared codebase & backend

OTA

over-the-air updates

revenue share

Platforms

Every screen your audience watches

Every app shares the same backend, so adding a platform doesn't mean rebuilding your service — it means publishing to one more store.

Smart TV & connected TV

Roku

Native channel for the Roku Channel Store.

Amazon Fire TV

Appstore-published, Vega OS-ready.

Apple TV

Native tvOS app, AirPlay-ready.

Android TV & Google TV

Play Store-published, Cast-enabled.

Samsung

Native Tizen app for Samsung Smart TVs.

LG

webOS app for the LG Content Store.

Vizio SmartCast

Distributed across Vizio TVs.

Hisense VIDAA

VIDAA app for Hisense & Toshiba TVs.

Mobile

iOS

iPhone & iPad app with offline & AirPlay.

Android

Phone & tablet app with Chromecast.

Web

Fast, SEO-friendly responsive web app.

Better together

One codebase, powered by Experience Manager

Design once in Experience Manager and publish the same layouts, content and subscriptions to every app — updated over the air, no per-platform rebuilds.

Experience Cloud

One backend

Content · Subscriptions · Identity · Layouts

Smart TV Mobile Web

Explore Experience Manager → All of Experience Cloud

One platform, working as one

The modules that run every app

Your apps are the front end of your Experience Cloud backend — three core modules shape what viewers see, watch and pay for, on every screen at once.

Experience Manager

The app's look & feel

Design layouts, rails and branding in a no-code studio and push updates over the air to every app — no store resubmission.

Content Manager

What plays on the apps

Your live and VOD catalogue, metadata and scheduling flow to every app and stay in sync automatically.

Subscription Manager

How the apps earn

Subscriptions, paywalls and entitlements — one plan and identity that follow the viewer across every device.

How it works

From zero to every screen in four steps

Pick your platforms

Choose the TV, mobile and web apps you want to launch.

Design once

Build your UI, layouts and branding once in Experience Manager — no code.

We build & submit

Enveu develops each native app and submits it to every store, certified.

Update over the air

Ship content and layout changes live, with no per-platform rebuilds.

What you get on every app

Built once, native everywhere

Published to every store

We build, submit and maintain your apps on the Roku, Apple, Google, Samsung, LG and Amazon stores.

Native performance

Real native apps per platform — fast launch, smooth playback and remote/gesture navigation, not a wrapped web view.

Casting, AirPlay & offline

Chromecast and AirPlay throw-to-TV plus offline downloads come built in on mobile.

One subscription everywhere

Plans, entitlements and watch history follow the viewer across every device they sign in on.

Enterprise-grade

Built for scale, security and governance

The same backend behind every app carries the security, reliability and control an enterprise streaming service demands.

Security & compliance

Multi-DRM (Widevine, FairPlay, PlayReady), AES encryption, geo-blocking, watermarking and audit logs.

Scale & reliability

Concurrency control, global CDN delivery and an uptime SLA — from launch-day traffic to peak spikes.

Access & governance

Single sign-on, role-based access, parental controls and audit trails via Access Center.

Open & integrated

100+ pre-built integrations plus REST APIs and webhooks to fit your existing stack.

Every app includes

Capabilities built into every app

Multilingual + RTLLocalised UI with full right-to-left support (Arabic, Hebrew).

Subtitles & multi-audioCaptions and audio tracks in 75+ languages via Enveu Flow.

Multi-DRMWidevine, FairPlay and PlayReady content protection.

100+ pre-built integrationsPayments, analytics, ads, CDN and AI — connected, not custom-built.

Full monetization stackSVOD, AVOD, TVOD, PPV and hybrid — on one subscription engine.

Recommendations & searchPersonalised discovery that lifts watch time and retention.

Real-time analyticsEngagement, quality-of-experience and revenue insights.

Over-the-air updatesShip content and layout changes with no store resubmission.

Frequently asked questions

Enveu develops native OTT apps for you — you bring the content and brand, and Enveu builds, certifies and publishes each app to its store from one Experience Cloud backend, typically live in 4–6 weeks with no revenue share.

Pricing depends on how many platforms you launch and the modules you use, and Enveu takes 0% revenue share on any plan. Book a demo for a quote mapped to your business.

Most branded apps go live in 4–6 weeks — because the platform is pre-built and the same backend ships to every store, not engineered from scratch per platform.

Yes — Enveu builds native apps for Samsung Tizen, LG webOS, Roku, Amazon Fire TV, Apple TV, Android TV, Vizio and Hisense, plus iOS, Android and web, all from one backend.

Smart & connected TV (Roku, Amazon Fire TV, Apple TV, Android TV & Google TV, Samsung Tizen, LG webOS, Vizio SmartCast, Hisense VIDAA), mobile (iOS and Android), and web — every major streaming surface, from one Experience Cloud backend.

No. Every app shares the same Experience Cloud backend and is designed once in Experience Manager. Adding a platform means publishing to another store, not rebuilding your service or running a separate team per device.

Yes. Enveu builds, submits and maintains the native apps on each platform's store, and handles certification and ongoing updates.

Layouts, content and subscriptions are updated over the air from Experience Manager, so changes appear across every app without a new store release.

Yes. Identity, subscriptions, entitlements and watch history are unified, so a viewer signs in once and resumes anywhere — phone, TV or web.

Yes — Enveu builds custom, fully branded smart TV apps for Samsung (Tizen), LG (webOS), Roku, Amazon Fire TV, Apple TV, Android TV, Vizio and Hisense, each native to its platform and published to its store from one backend.

Yes — Enveu is an enterprise-grade, scalable OTT platform. The same Experience Cloud backend powers apps on every screen, with concurrency control, global CDN delivery and an uptime SLA, from launch-day traffic to peak spikes.

Both. Every app is white-label — fully your own brand — built on a proven native foundation so you launch in weeks. From there you configure layouts, features, monetization and integrations to fit your product, and Enveu builds custom features or screens when you need something bespoke.

Reviewed by the Enveu product team · Last updated June 2026

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