Your branded Roku channel — the US market leader
Enveu builds a fully branded, native Roku channel published to the Roku Channel Store — with Roku Pay billing, certified DRM, live streaming and a remote-optimised UI. It runs on your shared Experience Cloud backend and is typically live in 4–6 weeks. It's a white-label app — fully your brand — and customizable to your product, with custom development available for anything bespoke.
Roku is the #1 streaming platform in the US — the first screen most cord-cutters reach for.
Prioritise Roku early for a US, TV-first launch.
Your Roku app, done right
Roku-native UI
Purpose-built to Roku's interface guidelines with remote-friendly navigation and content-forward layouts.
Roku Pay billing
Native Roku Pay for subscriptions and one-time purchases, fully Channel Store compliant.
DRM protection
Roku-certified DRM for premium content across all certified Roku devices.
Live streaming
Live channels and events with adaptive bitrate, DVR and programme guides.
Real-time UI updates
Push content and layout changes from Experience Manager without resubmitting to the Channel Store.
Roku Search integration
Your content surfaces in Roku's universal and voice search for better discovery.
A real Roku app — built and run by Enveu
Not a wrapped web view. Enveu builds a genuinely native Roku app to the platform's own guidelines, ships it to the store, and keeps it running as Roku evolves — so you never staff a platform team.
Truly native
Native Roku performance — fast launch, smooth playback and remote or gesture navigation.
Built & submitted
We develop the app and handle store submission and certification for you.
Maintained & updated
We keep it current as Roku updates its OS, SDKs and store requirements.
Monitored & supported
Ongoing monitoring and enterprise support keep the app healthy in production.
How we build your Roku app
Kickoff & design
We map your brand, catalogue and monetization to Roku's own interface guidelines.
Build
We develop a genuinely native Roku app on your shared Experience Cloud backend.
Certify & submit
We handle Roku store certification and submission end to end — no platform team needed.
Launch & maintain
You go live, then we keep it current as Roku evolves — updates ship over the air.
Typically live in 4–6 weeks — built, certified and submitted for you.
Why teams don't build Roku apps in-house
Building and maintaining a native Roku app yourself means a dedicated platform team, store certification and a treadmill of OS updates. Enveu carries all of it.
| Build it yourself | With Enveu | |
|---|---|---|
| Time to launch | 6–12 months per platform | ✓4–6 weeks, every screen |
| Platform engineers | Hire & retain native Roku developers | ✓None — Enveu builds & runs it |
| Store certification | Your team's problem | ✓Handled & maintained by Enveu |
| OS & SDK updates | Ongoing engineering cost | ✓Over-the-air, included |
How Experience Cloud powers your Roku app
Your Roku app is the front end of your Experience Cloud backend. Three core modules shape everything the viewer sees, watches and pays for — so a lean team runs a service that behaves like an enterprise platform.
The app's look & feel
Design the Roku app's layouts, menus, rails and branding in a no-code studio — then push changes over the air, with no store resubmission.
- Remote- and gesture-optimised UI for Roku
- Drag-and-drop rails, collections & spotlights
- Brand theming, artwork & player controls
- Instant OTA updates across every install
What plays on the app
Your entire live and VOD catalogue, metadata and scheduling flow straight into the Roku app and stay in sync automatically.
- Live channels, VOD, series & seasons
- Metadata, artwork, categories & search
- Scheduling, rights windows & geo rules
- Multi-language titles & subtitles
How the app earns
Run subscriptions, paywalls and entitlements on Roku — one plan and identity that follow the viewer across every device.
- SVOD, AVOD, TVOD, PPV & hybrid plans
- Native app-store billing plus global gateways
- Free trials, coupons & promotions
- Entitlements & watch history, unified
Built for scale, security and governance
The same backend that ships your Roku app carries the security, reliability and control an enterprise streaming service demands.
Security & compliance
Multi-DRM (Widevine, FairPlay, PlayReady), AES encryption, geo-blocking, watermarking and audit logs.
Scale & reliability
Concurrency control, global CDN delivery and an uptime SLA — from launch-day traffic to peak spikes.
Access & governance
Single sign-on, role-based access, parental controls and audit trails via Access Center.
Open & integrated
100+ pre-built integrations plus REST APIs and webhooks to fit your existing stack.
Capabilities built into every Roku app
Also available on
Amazon Fire TV
Appstore-published, Vega OS-ready.
Apple TV
Native tvOS app, AirPlay-ready.
Android TV & Google TV
Play Store-published, Cast-enabled.
Samsung
Native Tizen app for Samsung Smart TVs.
LG
webOS app for the LG Content Store.
Vizio SmartCast
Distributed across Vizio TVs.
Hisense VIDAA
VIDAA app for Hisense & Toshiba TVs.
iOS
iPhone & iPad app with offline & AirPlay.
Android
Phone & tablet app with Chromecast.
Web
Fast, SEO-friendly responsive web app.
Launch your Roku app with Enveu.
Book a walkthrough and see your branded app running on Roku.