Android TV App
An app built for television devices running the Android TV operating system.
What is Android TV App?
An app built for television devices running the Android TV operating system.
Why Android TV App matters in OTT platforms
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
How Android TV App works in practice
An Android TV App is built for Android TV devices and optimized for large-screen “lean-back” viewing. These apps prioritize remote navigation, TV-focused UI patterns, and stable streaming playback for OTT experiences.
Where you encounter Android TV App
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.