Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
An app built for television devices running the Android TV operating system.
An app built for television devices running the Android TV operating system.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
An Android TV App is built for Android TV devices and optimized for large-screen “lean-back” viewing. These apps prioritize remote navigation, TV-focused UI patterns, and stable streaming playback for OTT experiences.
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.