Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
An application built for Apple TV devices using Apple’s tvOS platform.
An application built for Apple TV devices using Apple’s tvOS platform.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
An Apple TV App runs on Apple TV devices using the tvOS operating system and is designed for large-screen streaming. In OTT, Apple TV apps support premium playback, TV UI navigation, and Apple ecosystem capabilities such as subscriptions and in-app purchases.
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.