Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
An app built for Amazon Fire TV devices.
An app built for Amazon Fire TV devices.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
A Fire TV App is developed for Amazon Fire TV devices using Amazon’s Android-based platform. Fire TV apps are widely used for OTT streaming and often integrate with Amazon’s ecosystem for discovery, advertising, and monetization workflows.
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.