Your Fire TV app — built native for Amazon's new Vega OS
Enveu builds a branded Amazon Fire TV app published to the Amazon Appstore — built native for Amazon's new Vega OS, with Widevine L1 DRM, Amazon In-App purchasing and a 10-foot UI — powered by your Experience Cloud backend. It's a white-label app — fully your brand — and customizable to your product, with custom development available for anything bespoke.
Amazon Fire TV is one of the most widely adopted streaming platforms worldwide — and Amazon's shift to the new Vega OS makes a native, Vega-ready app essential for the next generation of Fire TV devices.
Essential for reaching Amazon and Fire TV Stick households.
Your Amazon Fire TV app, done right
Vega OS-ready
Native apps for Amazon's new Vega OS — the Linux-based platform replacing Fire OS on next-generation Fire TV devices — built the way Amazon now requires.
Widevine DRM
L1 hardware-level Widevine protection for premium content on certified Fire TV devices.
Amazon In-App purchasing
Native Amazon IAP for subscriptions and one-time purchases, fully Appstore compliant.
Live streaming
Live channels and events with low latency, DVR and real-time programme guides.
Real-time UI updates
Update carousels and layouts from Experience Manager without an app update.
10-foot UI design
Remote-optimised with large content cards, focus states and Fire TV design compliance.
A real Amazon Fire TV app — built and run by Enveu
Not a wrapped web view. Enveu builds a genuinely native Amazon Fire TV app to the platform's own guidelines, ships it to the store, and keeps it running as Amazon Fire TV evolves — so you never staff a platform team.
Truly native
Native Amazon Fire TV performance — fast launch, smooth playback and remote or gesture navigation.
Built & submitted
We develop the app and handle store submission and certification for you.
Maintained & updated
We keep it current as Amazon Fire TV updates its OS, SDKs and store requirements.
Monitored & supported
Ongoing monitoring and enterprise support keep the app healthy in production.
How we build your Amazon Fire TV app
Kickoff & design
We map your brand, catalogue and monetization to Amazon Fire TV's own interface guidelines.
Build
We develop a genuinely native Amazon Fire TV app on your shared Experience Cloud backend.
Certify & submit
We handle Amazon Fire TV store certification and submission end to end — no platform team needed.
Launch & maintain
You go live, then we keep it current as Amazon Fire TV evolves — updates ship over the air.
Typically live in 4–6 weeks — built, certified and submitted for you.
Why teams don't build Amazon Fire TV apps in-house
Building and maintaining a native Amazon Fire TV app yourself means a dedicated platform team, store certification and a treadmill of OS updates. Enveu carries all of it.
| Build it yourself | With Enveu | |
|---|---|---|
| Time to launch | 6–12 months per platform | ✓4–6 weeks, every screen |
| Platform engineers | Hire & retain native Amazon Fire TV developers | ✓None — Enveu builds & runs it |
| Store certification | Your team's problem | ✓Handled & maintained by Enveu |
| OS & SDK updates | Ongoing engineering cost | ✓Over-the-air, included |
How Experience Cloud powers your Amazon Fire TV app
Your Amazon Fire TV app is the front end of your Experience Cloud backend. Three core modules shape everything the viewer sees, watches and pays for — so a lean team runs a service that behaves like an enterprise platform.
The app's look & feel
Design the Amazon Fire TV app's layouts, menus, rails and branding in a no-code studio — then push changes over the air, with no store resubmission.
- Remote- and gesture-optimised UI for Amazon Fire TV
- Drag-and-drop rails, collections & spotlights
- Brand theming, artwork & player controls
- Instant OTA updates across every install
What plays on the app
Your entire live and VOD catalogue, metadata and scheduling flow straight into the Amazon Fire TV app and stay in sync automatically.
- Live channels, VOD, series & seasons
- Metadata, artwork, categories & search
- Scheduling, rights windows & geo rules
- Multi-language titles & subtitles
How the app earns
Run subscriptions, paywalls and entitlements on Amazon Fire TV — one plan and identity that follow the viewer across every device.
- SVOD, AVOD, TVOD, PPV & hybrid plans
- Native app-store billing plus global gateways
- Free trials, coupons & promotions
- Entitlements & watch history, unified
Built for scale, security and governance
The same backend that ships your Amazon Fire TV app carries the security, reliability and control an enterprise streaming service demands.
Security & compliance
Multi-DRM (Widevine, FairPlay, PlayReady), AES encryption, geo-blocking, watermarking and audit logs.
Scale & reliability
Concurrency control, global CDN delivery and an uptime SLA — from launch-day traffic to peak spikes.
Access & governance
Single sign-on, role-based access, parental controls and audit trails via Access Center.
Open & integrated
100+ pre-built integrations plus REST APIs and webhooks to fit your existing stack.
Capabilities built into every Amazon Fire TV app
Also available on
Roku
Native channel for the Roku Channel Store.
Apple TV
Native tvOS app, AirPlay-ready.
Android TV & Google TV
Play Store-published, Cast-enabled.
Samsung
Native Tizen app for Samsung Smart TVs.
LG
webOS app for the LG Content Store.
Vizio SmartCast
Distributed across Vizio TVs.
Hisense VIDAA
VIDAA app for Hisense & Toshiba TVs.
iOS
iPhone & iPad app with offline & AirPlay.
Android
Phone & tablet app with Chromecast.
Web
Fast, SEO-friendly responsive web app.
Launch your Amazon Fire TV app with Enveu.
Book a walkthrough and see your branded app running on Amazon Fire TV.