Your streaming app on LG Smart TV
Enveu builds a native webOS app for LG Smart TVs, published to the LG Content Store — with Magic Remote support, multi-DRM, live streaming and SVOD/AVOD monetization — on your Experience Cloud backend. It's a white-label app — fully your brand — and customizable to your product, with custom development available for anything bespoke.
LG webOS ships on a top-two global TV brand — pair it with Samsung to cover most premium smart-TV homes.
Pair with Samsung to cover the top-two global TV brands.
Your LG app, done right
Magic Remote navigation
Full LG Magic Remote support — point-and-click and gesture control alongside D-pad navigation, tuned to webOS interface guidelines.
PlayReady & Widevine DRM
Multi-DRM support with PlayReady for premium LG-certified content protection.
Live streaming
Live channels with adaptive bitrate streaming, DVR rewind and real-time programme schedules.
Real-time UI updates
Update layouts and content remotely — no LG Content Store resubmission required.
SVOD & AVOD
Subscription and ad-supported monetization with full billing and analytics integration.
LG search integration
Your content surfaces in LG's smart TV search for improved organic discoverability.
How to build a webOS app for LG Smart TV
An LG Smart TV app is a webOS app published to the LG Content Store. Enveu builds the native webOS app — Magic Remote navigation, multi-DRM and live streaming included — and handles LG certification and publishing, so a lean team ships a webOS app without a dedicated platform team, typically in 4–6 weeks.
- Runs on webOS-based LG Smart TVs from 2018 onward
- Built, certified and published to the LG Content Store
- Full LG Magic Remote (point, gesture) plus D-pad support
- PlayReady and Widevine multi-DRM for premium content
A real LG app — built and run by Enveu
Not a wrapped web view. Enveu builds a genuinely native LG app to the platform's own guidelines, ships it to the store, and keeps it running as LG evolves — so you never staff a platform team.
Truly native
Native LG performance — fast launch, smooth playback and remote or gesture navigation.
Built & submitted
We develop the app and handle store submission and certification for you.
Maintained & updated
We keep it current as LG updates its OS, SDKs and store requirements.
Monitored & supported
Ongoing monitoring and enterprise support keep the app healthy in production.
How we build your LG app
Kickoff & design
We map your brand, catalogue and monetization to LG's own interface guidelines.
Build
We develop a genuinely native LG app on your shared Experience Cloud backend.
Certify & submit
We handle LG store certification and submission end to end — no platform team needed.
Launch & maintain
You go live, then we keep it current as LG evolves — updates ship over the air.
Typically live in 4–6 weeks — built, certified and submitted for you.
Why teams don't build LG apps in-house
Building and maintaining a native LG app yourself means a dedicated platform team, store certification and a treadmill of OS updates. Enveu carries all of it.
| Build it yourself | With Enveu | |
|---|---|---|
| Time to launch | 6–12 months per platform | ✓4–6 weeks, every screen |
| Platform engineers | Hire & retain native LG developers | ✓None — Enveu builds & runs it |
| Store certification | Your team's problem | ✓Handled & maintained by Enveu |
| OS & SDK updates | Ongoing engineering cost | ✓Over-the-air, included |
How Experience Cloud powers your LG app
Your LG app is the front end of your Experience Cloud backend. Three core modules shape everything the viewer sees, watches and pays for — so a lean team runs a service that behaves like an enterprise platform.
The app's look & feel
Design the LG app's layouts, menus, rails and branding in a no-code studio — then push changes over the air, with no store resubmission.
- Remote- and gesture-optimised UI for LG
- Drag-and-drop rails, collections & spotlights
- Brand theming, artwork & player controls
- Instant OTA updates across every install
What plays on the app
Your entire live and VOD catalogue, metadata and scheduling flow straight into the LG app and stay in sync automatically.
- Live channels, VOD, series & seasons
- Metadata, artwork, categories & search
- Scheduling, rights windows & geo rules
- Multi-language titles & subtitles
How the app earns
Run subscriptions, paywalls and entitlements on LG — one plan and identity that follow the viewer across every device.
- SVOD, AVOD, TVOD, PPV & hybrid plans
- Native app-store billing plus global gateways
- Free trials, coupons & promotions
- Entitlements & watch history, unified
Built for scale, security and governance
The same backend that ships your LG app carries the security, reliability and control an enterprise streaming service demands.
Security & compliance
Multi-DRM (Widevine, FairPlay, PlayReady), AES encryption, geo-blocking, watermarking and audit logs.
Scale & reliability
Concurrency control, global CDN delivery and an uptime SLA — from launch-day traffic to peak spikes.
Access & governance
Single sign-on, role-based access, parental controls and audit trails via Access Center.
Open & integrated
100+ pre-built integrations plus REST APIs and webhooks to fit your existing stack.
Capabilities built into every LG app
Also available on
Roku
Native channel for the Roku Channel Store.
Amazon Fire TV
Appstore-published, Vega OS-ready.
Apple TV
Native tvOS app, AirPlay-ready.
Android TV & Google TV
Play Store-published, Cast-enabled.
Samsung
Native Tizen app for Samsung Smart TVs.
Vizio SmartCast
Distributed across Vizio TVs.
Hisense VIDAA
VIDAA app for Hisense & Toshiba TVs.
iOS
iPhone & iPad app with offline & AirPlay.
Android
Phone & tablet app with Chromecast.
Web
Fast, SEO-friendly responsive web app.
Launch your LG app with Enveu.
Book a walkthrough and see your branded app running on LG.