New: Enveu Flow is now generally available — automate media operations alongside Experience Cloud. Learn more
Experience Cloud · Apps

Your streaming app on Vizio SmartCast

Launch a fully branded app across Vizio SmartCast TVs — DRM protection, live streaming and a remote-optimised big-screen UI, powered by your Experience Cloud backend.
White-label & customizable — 100% your brand, configured to your product, with custom development available.
Vizio smartcast App
Quick answer

Enveu builds a branded app across Vizio SmartCast TVs — with multi-DRM protection, live streaming, app-row placement and SVOD/AVOD/TVOD monetization — powered by your Experience Cloud backend. It's a white-label app — fully your brand — and customizable to your product, with custom development available for anything bespoke.

Vizio SmartCast
Platform
SmartCast / WatchFree+
Distribution
Widevine, PlayReady
DRM
SVOD, AVOD, TVOD
Monetization
Why Vizio SmartCast

Vizio SmartCast is a leading US smart-TV platform, with WatchFree+ driving built-in discovery.

Best for

For US smart-TV reach via SmartCast and WatchFree+.

Key features

Your Vizio SmartCast app, done right

SmartCast-native UI

Built for Vizio SmartCast TVs and remotes, ready for the app row and content-forward layouts.

Multi-DRM

Widevine and PlayReady protection for premium content on certified Vizio devices.

Live streaming

Live channels and events with adaptive bitrate streaming and DVR support.

Real-time UI updates

Update layouts and content from Experience Manager without a new submission.

App-row placement

Onboarding and placement across the SmartCast app row for discovery.

SVOD & AVOD

Subscription and ad-supported models with full billing and analytics.

Native & fully managed

A real Vizio SmartCast app — built and run by Enveu

Not a wrapped web view. Enveu builds a genuinely native Vizio SmartCast app to the platform's own guidelines, ships it to the store, and keeps it running as Vizio SmartCast evolves — so you never staff a platform team.

Truly native

Native Vizio SmartCast performance — fast launch, smooth playback and remote or gesture navigation.

Built & submitted

We develop the app and handle store submission and certification for you.

Maintained & updated

We keep it current as Vizio SmartCast updates its OS, SDKs and store requirements.

Monitored & supported

Ongoing monitoring and enterprise support keep the app healthy in production.

How it works

How we build your Vizio SmartCast app

1

Kickoff & design

We map your brand, catalogue and monetization to Vizio SmartCast's own interface guidelines.

2

Build

We develop a genuinely native Vizio SmartCast app on your shared Experience Cloud backend.

3

Certify & submit

We handle Vizio SmartCast store certification and submission end to end — no platform team needed.

4

Launch & maintain

You go live, then we keep it current as Vizio SmartCast evolves — updates ship over the air.

Typically live in 4–6 weeks — built, certified and submitted for you.

Build vs Enveu

Why teams don't build Vizio SmartCast apps in-house

Building and maintaining a native Vizio SmartCast app yourself means a dedicated platform team, store certification and a treadmill of OS updates. Enveu carries all of it.

Build it yourselfWith Enveu
Time to launch6–12 months per platform4–6 weeks, every screen
Platform engineersHire & retain native Vizio SmartCast developersNone — Enveu builds & runs it
Store certificationYour team's problemHandled & maintained by Enveu
OS & SDK updatesOngoing engineering costOver-the-air, included
Enterprise-grade

Built for scale, security and governance

The same backend that ships your Vizio SmartCast app carries the security, reliability and control an enterprise streaming service demands.

Security & compliance

Multi-DRM (Widevine, FairPlay, PlayReady), AES encryption, geo-blocking, watermarking and audit logs.

Scale & reliability

Concurrency control, global CDN delivery and an uptime SLA — from launch-day traffic to peak spikes.

Access & governance

Single sign-on, role-based access, parental controls and audit trails via Access Center.

Open & integrated

100+ pre-built integrations plus REST APIs and webhooks to fit your existing stack.

Every app includes

Capabilities built into every Vizio SmartCast app

Multilingual + RTLLocalised UI with full right-to-left support (Arabic, Hebrew).
Subtitles & multi-audioCaptions and audio tracks in 75+ languages via Enveu Flow.
Multi-DRMWidevine, FairPlay and PlayReady content protection.
100+ pre-built integrationsPayments, analytics, ads, CDN and AI — connected, not custom-built.
Full monetization stackSVOD, AVOD, TVOD, PPV and hybrid — on one subscription engine.
Recommendations & searchPersonalised discovery that lifts watch time and retention.
Real-time analyticsEngagement, quality-of-experience and revenue insights.
Over-the-air updatesShip content and layout changes with no store resubmission.
Frequently asked questions
Through SmartCast onboarding and placement across Vizio's platform and app row.
Widevine and PlayReady multi-DRM for premium content.
Typically 4–6 weeks, powered by your shared Experience Cloud backend.
Pricing depends on scope and the modules you use, and Enveu takes 0% revenue share. Book a demo for a quote mapped to your business.
Yes — Enveu builds, submits, certifies and maintains the app on the store, and ships ongoing updates over the air.
A real native app for the platform — built to its guidelines for fast launch, smooth playback and remote or gesture navigation, not a wrapped web view.
Both. Every app is white-label — fully your own brand — built on a proven native foundation so you launch in weeks. From there you configure layouts, features, monetization and integrations to fit your product, and Enveu builds custom features or screens when you need something bespoke.
Get started

Launch your Vizio SmartCast app with Enveu.

Book a walkthrough and see your branded app running on Vizio SmartCast.