Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
The App Store is Apple’s official marketplace for discovering, downloading, and updating iOS and tvOS applications.
The App Store is Apple’s official marketplace for discovering, downloading, and updating iOS and tvOS applications.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
The App Store is Apple’s digital distribution platform where developers publish applications for iPhone, iPad, and Apple TV devices. All apps submitted to the App Store must comply with Apple’s strict review guidelines , covering performance, security, privacy, content policies, and user experience.
You will encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.