App Store
The App Store is Apple’s official marketplace for discovering, downloading, and updating iOS and tvOS applications.
What is App Store?
The App Store is Apple’s official marketplace for discovering, downloading, and updating iOS and tvOS applications.
Why App Store matters in OTT platforms
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
How App Store works in practice
The App Store is Apple’s digital distribution platform where developers publish applications for iPhone, iPad, and Apple TV devices. All apps submitted to the App Store must comply with Apple’s strict review guidelines , covering performance, security, privacy, content policies, and user experience.
Where you encounter App Store
You will encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.