Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
App Publishing is the process of submitting, reviewing, approving, and distributing an application on app stores like Apple App Store and Google Play Store.
App Publishing is the process of submitting, reviewing, approving, and distributing an application on app stores like Apple App Store and Google Play Store.
It helps teams operate and scale content catalogs efficiently, improving discovery, consistency across apps, and speed of publishing.
App Publishing refers to the complete lifecycle of making an application publicly available on official app marketplaces such as the Apple App Store , Google Play Store , and Smart TV app stores . The process typically includes: App build generation (Android, iOS, TV) Store metadata setup (title, description)
You will encounter it in CMS screens, ingestion and publishing workflows, and in how content is organized and rendered across home screens and detail pages.