Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Structured information that describes, organizes, and enables discovery of video content on OTT platforms.
Structured information that describes, organizes, and enables discovery of video content on OTT platforms.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
Metadata is structured information used to describe video content in OTT platforms. It helps systems and users understand what a piece of content is about and enables discovery, personalization, and monetization.
You’ll encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.