Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Metadata
Structured information that describes, organizes, and enables discovery of video content on OTT platforms.
What is Metadata?
Structured information that describes, organizes, and enables discovery of video content on OTT platforms.
Why Metadata matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How Metadata works in practice
Metadata is structured information used to describe video content in OTT platforms. It helps systems and users understand what a piece of content is about and enables discovery, personalization, and monetization.
Where you encounter Metadata
You’ll encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.
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