Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
The App Review Process is the evaluation performed by app stores to ensure an application complies with technical, security, and content guidelines before approval.
The App Review Process is the evaluation performed by app stores to ensure an application complies with technical, security, and content guidelines before approval.
It shapes user journeys across devices‚discovery, conversion, and engagement and enables consistent experiences on mobile, web, and TV.
The App Review Process is a mandatory step where platforms like the Apple App Store and Google Play Store review an app submission to verify compliance with their policies. This process typically evaluates: App functionality and stability Content guidelines (copyright, age rating, ads) Privacy policies and data.
You will encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.