App Review Process
The App Review Process is the evaluation performed by app stores to ensure an application complies with technical, security, and content guidelines before approval.
What is App Review Process?
The App Review Process is the evaluation performed by app stores to ensure an application complies with technical, security, and content guidelines before approval.
Why App Review Process matters in OTT platforms
It shapes user journeys across devices‚discovery, conversion, and engagement and enables consistent experiences on mobile, web, and TV.
How App Review Process works in practice
The App Review Process is a mandatory step where platforms like the Apple App Store and Google Play Store review an app submission to verify compliance with their policies. This process typically evaluates: App functionality and stability Content guidelines (copyright, age rating, ads) Privacy policies and data.
Where you encounter App Review Process
You will encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.