Experience Cloud Analytics

Google Analytics for OTT — Audience, Content & Conversion Insights

Enveu embeds Google Analytics across your web, mobile, and TV apps so you capture behavior, traffic, and conversions automatically — combined with Enveu's content, subscriber, and revenue analytics.

Built for Google Analytics customers

📊

OTT operators & analysts

Wanting a clear view of audience, content, and business performance across every app.

📈

Growth & marketing teams

Measuring acquisition, engagement, and conversion to optimize campaigns and retention.

🧑‍💻

Product & data teams

Needing consistent, OTT-specific tracking across web, mobile, and TV without fragmented setups.

🎯

Conversion-focused publishers

Tracking the journey from discovery to subscription across every device.

About Google Analytics

Google Analytics is a web and app analytics platform for tracking user behavior, traffic sources, and conversions. Enveu embeds Google Analytics across your OTT apps, so behavior and conversion events are captured automatically — alongside Enveu's content, subscriber, and revenue analytics for one complete view of audience and business.

How Google Analytics + Enveu works

How Google Analytics and Enveu work together.

Connect Google Analytics

Add your Google Analytics property/measurement ID; Enveu wires the tag and SDK into your OTT apps and web.

Capture automatically

Google Analytics collects behavior, traffic sources, and conversion events across your OTT surfaces — no per-app instrumentation.

Combine with Enveu data

View Google Analytics's data alongside Enveu's content, subscriber, and revenue analytics for one view.

Act on the insight

Improve discovery, acquisition, conversion, and retention.

Why Google Analytics customers add Enveu

Unified view of user behavior and engagement across Enveu web, mobile, and OTT apps
Deep insights into content performance, playback behavior, and audience preferences
Clear measurement of acquisition sources, campaigns, and user journeys from discovery to subscription
Actionable conversion and revenue analytics to optimize sign-ups, subscriptions, and retention
Scalable, privacy-compliant analytics foundation using Google Analytics 4 with support for custom events and advanced reporting

Frequently asked questions

What is Google Analytics + Enveu?

What is Enveu + Google Analytics integration?

It’s the connection between your Enveu OTT platform and Google Analytics that enables tracking of user interactions, content engagement, and key performance metrics.

Why should I use Google Analytics with Enveu?

To gain insights into user behavior, content performance, acquisition sources, session patterns, and to optimize engagement and monetization strategies.

Which Google Analytics versions are supported?

Enveu supports integration with Google Analytics 4 (GA4), the current standard analytics platform from Google.

What data can be tracked?

Page views and screen views, user sessions and unique visitors, content play events (start, pause, complete), user engagement time, conversion events (sign-ups, subscriptions, upgrades), and traffic sources and campaigns.

How do I set up Google Analytics in Enveu?

Create a GA4 property in Google Analytics, get your Measurement ID (e.g., G-XXXXXXX), enter this ID in your Enveu Admin or Analytics configuration, and publish the settings to start collecting data.

Do I need coding skills to integrate?

No. Enveu’s admin settings allow you to plug in your Measurement ID without any coding.

Can I track both web and mobile apps?

Yes. GA4 supports cross-platform tracking, allowing unified analytics across web, iOS, and Android apps within Enveu.

How soon will data appear in GA4?

Data typically starts appearing in your GA4 dashboard within minutes after integration.

Can I track conversions like subscriptions?

Yes. Subscription and purchase events can be configured as conversion events in GA4.

Is user privacy respected?

Yes. Enveu and GA4 configurations honor user consent and privacy requirements, including GDPR and CCPA opt-outs.

Does this integration work with custom events?

Yes. Enveu supports custom event tracking in addition to standard analytics events.

Where can I view the reports?

All reports are available in the Google Analytics dashboard, including real-time, engagement, monetization, and user acquisition insights.

Can I export reports?

Yes. GA4 allows exporting data and supports integration with BigQuery for advanced analysis.

Power Your OTT Platform with Analytics

Integrate Google Analytics with Enveu to track user behavior, measure content performance, and optimize engagement and monetization across all your apps.

Enable Google Analytics View all integrations