It’s the connection between your Enveu OTT platform and Google Analytics that enables tracking of user interactions, content engagement, and key performance metrics. 

Enveu supports integration with Google Analytics 4 (GA4) — the current standard analytics platform from Google. 

1. Create a GA4 property in Google Analytics.
2.  Get your Measurement ID (e.g., G-XXXXXXX).
3. Enter this ID in your Enveu Admin/Analytics configuration.
4. Publish the settings to collect data. 

Yes — GA4 supports cross-platform tracking, so you can unify analytics from web, iOS, and Android clients within Enveu. 

Yes — subscription or purchase events can be configured as conversion events in GA4. 

Yes — Enveu supports custom event tracking alongside standard analytics events. 

Yes — GA4 allows exporting data or connecting to BigQuery for advanced analysis. 

To gain insights into user behavior, content performance, acquisition sources, session patterns, and to optimize engagement and monetization strategies. 

You can track: 

• Page views and screen views 

• User sessions and unique visitors 

• Content play events (start, pause, complete) 

• User engagement time 

• Conversion events (sign-ups, subscriptions, upgrades) 

• Traffic sources and campaigns 

No — Enveu’s admin settings make it easy to plug in your Measurement ID without coding. 

Data typically starts appearing in your GA4 dashboard within minutes after integration. 

Yes — Enveu + GA4 configuration honors user consent and privacy settings, including GDPR/CCPA opt-outs. 

Analytics reports are viewed in the Google Analytics dashboard — including real-time, engagement, monetization, and user acquisition insights.