Your streaming app on Samsung Smart TV
Enveu builds a native Tizen app for Samsung Smart TVs, published to the Samsung TV App Store — with PlayReady and Widevine DRM, live streaming and a remote-first UI — on your Experience Cloud backend. It's a white-label app — fully your brand — and customizable to your product, with custom development available for anything bespoke.
Samsung is the world's #1 smart-TV brand — the largest single installed base of connected TVs.
For the largest installed base of smart TVs in the world.
Your Samsung app, done right
Tizen-native interface
Built for Samsung's Tizen OS with remote-optimised navigation and Samsung TV design compliance.
PlayReady & Widevine DRM
Multi-DRM with PlayReady for premium Samsung-certified content protection.
Live streaming
Live channels with DVR, multi-bitrate adaptive streaming and real-time programme guides.
Real-time UI updates
Push layout and content changes from Experience Manager — no resubmission to the store needed.
Smart TV search
Your content surfaces in Samsung's universal smart TV search for better discoverability.
SVOD & AVOD
Subscription and ad-supported models with full billing and analytics integration.
How to create a Tizen app for Samsung Smart TV
To build a Samsung Smart TV app you create a native Tizen app — Samsung's own OS — and publish it to the Samsung TV App Store. Enveu creates the Tizen app for you: no Tizen Studio, native engineers or certification team required. You bring the brand and catalogue; we build, certify and publish across Samsung's Tizen TV range, typically in 4–6 weeks.
- Runs on Tizen-based Samsung Smart TVs from 2017 onward
- Built, certified and published to the Samsung TV App Store
- PlayReady and Widevine multi-DRM for premium content
- Live, VOD, subscriptions, ads and PPV on one backend
A real Samsung app — built and run by Enveu
Not a wrapped web view. Enveu builds a genuinely native Samsung app to the platform's own guidelines, ships it to the store, and keeps it running as Samsung evolves — so you never staff a platform team.
Truly native
Native Samsung performance — fast launch, smooth playback and remote or gesture navigation.
Built & submitted
We develop the app and handle store submission and certification for you.
Maintained & updated
We keep it current as Samsung updates its OS, SDKs and store requirements.
Monitored & supported
Ongoing monitoring and enterprise support keep the app healthy in production.
How we build your Samsung app
Kickoff & design
We map your brand, catalogue and monetization to Samsung's own interface guidelines.
Build
We develop a genuinely native Samsung app on your shared Experience Cloud backend.
Certify & submit
We handle Samsung store certification and submission end to end — no platform team needed.
Launch & maintain
You go live, then we keep it current as Samsung evolves — updates ship over the air.
Typically live in 4–6 weeks — built, certified and submitted for you.
Why teams don't build Samsung apps in-house
Building and maintaining a native Samsung app yourself means a dedicated platform team, store certification and a treadmill of OS updates. Enveu carries all of it.
| Build it yourself | With Enveu | |
|---|---|---|
| Time to launch | 6–12 months per platform | ✓4–6 weeks, every screen |
| Platform engineers | Hire & retain native Samsung developers | ✓None — Enveu builds & runs it |
| Store certification | Your team's problem | ✓Handled & maintained by Enveu |
| OS & SDK updates | Ongoing engineering cost | ✓Over-the-air, included |
How Experience Cloud powers your Samsung app
Your Samsung app is the front end of your Experience Cloud backend. Three core modules shape everything the viewer sees, watches and pays for — so a lean team runs a service that behaves like an enterprise platform.
The app's look & feel
Design the Samsung app's layouts, menus, rails and branding in a no-code studio — then push changes over the air, with no store resubmission.
- Remote- and gesture-optimised UI for Samsung
- Drag-and-drop rails, collections & spotlights
- Brand theming, artwork & player controls
- Instant OTA updates across every install
What plays on the app
Your entire live and VOD catalogue, metadata and scheduling flow straight into the Samsung app and stay in sync automatically.
- Live channels, VOD, series & seasons
- Metadata, artwork, categories & search
- Scheduling, rights windows & geo rules
- Multi-language titles & subtitles
How the app earns
Run subscriptions, paywalls and entitlements on Samsung — one plan and identity that follow the viewer across every device.
- SVOD, AVOD, TVOD, PPV & hybrid plans
- Native app-store billing plus global gateways
- Free trials, coupons & promotions
- Entitlements & watch history, unified
Built for scale, security and governance
The same backend that ships your Samsung app carries the security, reliability and control an enterprise streaming service demands.
Security & compliance
Multi-DRM (Widevine, FairPlay, PlayReady), AES encryption, geo-blocking, watermarking and audit logs.
Scale & reliability
Concurrency control, global CDN delivery and an uptime SLA — from launch-day traffic to peak spikes.
Access & governance
Single sign-on, role-based access, parental controls and audit trails via Access Center.
Open & integrated
100+ pre-built integrations plus REST APIs and webhooks to fit your existing stack.
Capabilities built into every Samsung app
Also available on
Roku
Native channel for the Roku Channel Store.
Amazon Fire TV
Appstore-published, Vega OS-ready.
Apple TV
Native tvOS app, AirPlay-ready.
Android TV & Google TV
Play Store-published, Cast-enabled.
LG
webOS app for the LG Content Store.
Vizio SmartCast
Distributed across Vizio TVs.
Hisense VIDAA
VIDAA app for Hisense & Toshiba TVs.
iOS
iPhone & iPad app with offline & AirPlay.
Android
Phone & tablet app with Chromecast.
Web
Fast, SEO-friendly responsive web app.
Launch your Samsung app with Enveu.
Book a walkthrough and see your branded app running on Samsung.