Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Engagement Rate measures how actively users interact with content or an OTT app over a period of time, relative to total viewers or sessions.
Engagement Rate is an analytics metric that shows how actively users interact with a video, feature, or streaming app over a defined time period. It is typically calculated as a percentage or ratio based on engagement actions compared to total viewers, sessions, or impressions.
OTT platforms use engagement rate to evaluate how compelling content and experiences are by tracking actions like video starts, watch time, completion, repeat sessions, likes, shares, follows, and interactions with rails, playlists, or recommendations.
Engagement increases when content discovery is strong, recommendations are relevant, playback is smooth, and users quickly find what they want. Engagement drops when the catalog feels repetitive, onboarding is unclear, playback issues occur, or personalization is weak.
Engagement Rate is an early indicator of retention and monetization performance. Higher engagement often leads to longer watch time, more returning users, higher ad opportunities, and lower churn—making it a core KPI for OTT growth and product optimization.