Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Audience segmentation groups users based on behavior and attributes.
Audience segmentation is the process of grouping users into distinct segments based on shared characteristics such as behavior, demographics, preferences, or subscription status. In OTT platforms, segmentation helps teams understand and engage different types of viewers more effectively.
Not all viewers behave the same way. Audience segmentation enables personalized experiences, targeted communication, and data-driven decisions that improve engagement, retention, and monetization across the user base.
OTT platforms collect user data such as viewing history, device usage, subscription details, and engagement signals. This data is analyzed to create segments like active users, churn-risk viewers, premium subscribers, or genre-specific audiences.
Audience segments are used across recommendation engines, marketing campaigns, push notifications, analytics dashboards, and A/B testing. They play a key role in shaping personalized experiences across mobile apps, web platforms, and Smart TVs.