Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
SSAI
Server-Side Ad Insertion (SSAI) is a technique where ads are stitched into a video stream on the server before delivery to the viewer.
What is SSAI?
Server-Side Ad Insertion (SSAI) is a technique where ads are stitched into a video stream on the server before delivery to the viewer.
Why SSAI matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How SSAI works in practice
SSAI (Server-Side Ad Insertion) SSAI inserts ads into the video stream on the server so the viewer receives one seamless stream (content + ads), similar to broadcast TV. How SSAI works The server detects ad breaks (markers), requests an ad from an ad server, stitches the ad segments into the HLS/DASH stream, and…
Where you encounter SSAI
You’ll encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.
Ready to build your streaming platform?
Turn these OTT concepts into a real-world solution with Enveu.