Ad Server
An Ad Server manages, selects, and delivers video advertisements based on targeting and campaign rules.
What is Ad Server?
An Ad Server manages, selects, and delivers video advertisements based on targeting and campaign rules.
Why Ad Server matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How Ad Server works in practice
What is an Ad Server? An Ad Server is a system responsible for storing, targeting, and delivering advertisements into video streams.
Where you encounter Ad Server
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.