Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
An Ad Server manages, selects, and delivers video advertisements based on targeting and campaign rules.
An Ad Server manages, selects, and delivers video advertisements based on targeting and campaign rules.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
What is an Ad Server? An Ad Server is a system responsible for storing, targeting, and delivering advertisements into video streams.
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.