Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
An ad break is a scheduled point in video playback where ads are shown.
An ad break is a scheduled point in video playback where ads are shown.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
An ad break is a predefined moment during video playback where advertisements are inserted.
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.