Ad Break
An ad break is a scheduled point in video playback where ads are shown.
What is Ad Break?
An ad break is a scheduled point in video playback where ads are shown.
Why Ad Break matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How Ad Break works in practice
An ad break is a predefined moment during video playback where advertisements are inserted.
Where you encounter Ad Break
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.