Experience Cloud Ads & Revenue

Google Ad Manager for OTT — Ad Serving & Monetization

Enveu integrates Google Ad Manager so you serve pre-, mid-, and post-roll video ads and display across your OTT apps — monetizing AVOD and FAST with GAM's inventory, targeting, and optimization.

Built for Google Ad Manager customers

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AVOD & FAST publishers

Monetizing free and ad-supported tiers with a proven ad server.

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Broadcasters & CTV

Serving video ads across web, mobile, and connected-TV apps.

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Ad-ops & monetization teams

Managing inventory, targeting, and yield from one system.

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OTT operators scaling ads

Adding ad monetization without building an ad stack.

About Google Ad Manager

Google Ad Manager (GAM) is Google's enterprise ad-serving platform for managing, selling, and optimizing ads across web, mobile, and connected TV. Enveu integrates GAM so you can serve video ads (pre/mid/post-roll) and display across your OTT apps — running AVOD, FAST, or hybrid monetization with GAM's inventory, targeting, and revenue optimization on top of Enveu's content and subscriber platform.

How Google Ad Manager + Enveu works

How Google Ad Manager and Enveu work together.

Connect Google Ad Manager

Link your GAM account; Enveu wires ad tags into your OTT players and app surfaces.

Serve video & display ads

Deliver pre/mid/post-roll and banner/display ads across playback and UI.

Target & optimize

Use GAM targeting, frequency, and optimization to maximize yield.

Grow ad revenue

Run AVOD, FAST, or hybrid monetization alongside Enveu subscriptions.

Why Google Ad Manager customers add Enveu

End-to-end OTT monetization by combining Enveu’s app and content experience with Google Ad Manager’s powerful ad inventory, targeting, and revenue optimization capabilities.
Support for both client-side video ads (pre-roll, mid-roll, post-roll) and banner/display ads, enabling monetization across video playback and app UI surfaces.
Flexible monetization models including AVOD, SVOD, and hybrid setups, allowing ads to be shown only to free users while keeping subscribers ad-free.
Wide device and platform coverage across Web, Mobile, Smart TVs, and Connected TV apps, ensuring consistent ad delivery at scale.
Actionable ad performance insights through Google Ad Manager reporting, helping publishers optimize fill rates, eCPMs, and overall ad revenue without impacting viewer experience.

Frequently asked questions

What is Google Ad Manager + Enveu?

Enveu integrates Google Ad Manager so you serve pre-, mid-, and post-roll video ads and display across your OTT apps — monetizing AVOD and FAST with GAM's inventory, targeting, and optimization.

What does Google Ad Manager do in the Enveu ecosystem?

Google Ad Manager manages ad inventory, campaigns, targeting, and reporting, while Enveu delivers ads seamlessly across OTT apps and web platforms during content playback and within the app UI.

What type of ads are supported with Enveu + Google Ad Manager?

Enveu supports video ads (pre-roll, mid-roll, post-roll) using Client-Side Ad Insertion (CSAI), and banner/display ads across app screens like Home, Browse, and Content Detail pages.

Is Server-Side Ad Insertion (SSAI) supported with Google Ad Manager in Enveu?

Currently, this integration focuses on Client-Side Ad Insertion (CSAI) where ads are rendered directly on the user’s device. SSAI can be supported via separate ad-stitching workflows if required.

Which devices and platforms support Google Ad Manager ads via Enveu?

Ads can be enabled across Web, Android and iOS mobile apps, Android TV, Apple TV, Fire TV, and Smart TVs (Samsung, LG) based on app capability.

Where are banner ads displayed in Enveu apps?

Banner ads can be shown on configurable placements such as the Home screen, category/listing pages, content detail pages, and player overlay or companion ad slots.

Can I use my existing Google Ad Manager account?

Yes. You can bring your own Google Ad Manager account, and Enveu will integrate it into your apps. Enveu can also assist during setup and validation.

Does Enveu provide ad performance reports?

Ad performance metrics such as impressions, clicks, fill rate, and revenue are available directly in Google Ad Manager. Enveu focuses on content, users, subscriptions, and experience analytics.

Can ads be shown only to free users and not subscribers?

Yes. Enveu supports ad-based, subscription-based, and hybrid monetization models, allowing you to show ads only to free users while keeping premium subscribers ad-free.

Monetize Your OTT Platform with Google Ad Manager

Integrate Google Ad Manager with Enveu to run client-side video ads and banner ads across all your OTT apps, and unlock scalable ad-based and hybrid monetization.

Enable Ad Monetization View all integrations