Google Ad Manager
Google Ad Manager is Google’s enterprise ad-serving platform that helps publishers manage, sell, and optimize ads across web, mobile, and connected TV from a single system.
How Google Ad Manager + Enveu works
Enveu integrates Google Ad Manager (GAM) into your OTT apps/web so you can run both client-side video ads and banner/display ads across your streaming experience.
Business-friendly flow:
Configure inventory in Google Ad Manager- Create Video Ad Units (for pre-roll / mid-roll / post-roll)
- Create Display Ad Units (for banners on Home, Player page, Detail page, etc.)
- Set targeting, priority, pricing, and deals in GAM
- Enveu integrates the GAM/IMA SDKs in your apps to support Client-Side Ad Insertion (CSAI)
- Ads are fetched and rendered directly on the user’s device/app, not stitched on the server
- When a user starts a VOD or Live stream, the app requests a video ad from GAM
- The player inserts ads at defined cue points (pre/mid/post-roll) as separate ad playback before/within/after the content
- For screens like Home, Browse, Search, Content Detail, Enveu apps request display/banner ads from GAM
- GAM serves the best banner based on targeting rules, and the app renders it in the chosen placements
- GAM tracks impressions, clicks (banners), fill rate, eCPM, revenue
- You optimize campaigns and inventory in GAM while Enveu ensures smooth playback and UI experience
Benefits : Google Ad Manager + Enveu
- End-to-end OTT monetization by combining Enveu’s app and content experience with Google Ad Manager’s powerful ad inventory, targeting, and revenue optimization capabilities.
- Support for both client-side video ads (pre-roll, mid-roll, post-roll) and banner/display ads, enabling monetization across video playback and app UI surfaces.
- Flexible monetization models including AVOD, SVOD, and hybrid setups, allowing ads to be shown only to free users while keeping subscribers ad-free.
- Wide device and platform coverage across Web, Mobile, Smart TVs, and Connected TV apps, ensuring consistent ad delivery at scale.
- Actionable ad performance insights through Google Ad Manager reporting, helping publishers optimize fill rates, eCPMs, and overall ad revenue without impacting viewer experience.
Frequently Asked Questions
What does Google Ad Manager do in the Enveu ecosystem?
Google Ad Manager manages ad inventory, campaigns, targeting, and reporting, while Enveu delivers ads seamlessly across OTT apps and web platforms during content playback and within the app UI.
What type of ads are supported with Enveu + Google Ad Manager?
Enveu supports video ads (pre-roll, mid-roll, post-roll) using Client-Side Ad Insertion (CSAI), and banner/display ads across app screens like Home, Browse, and Content Detail pages.
Is Server-Side Ad Insertion (SSAI) supported with Google Ad Manager in Enveu?
Currently, this integration focuses on Client-Side Ad Insertion (CSAI) where ads are rendered directly on the user’s device. SSAI can be supported via separate ad-stitching workflows if required.
Which devices and platforms support Google Ad Manager ads via Enveu?
Ads can be enabled across Web, Android and iOS mobile apps, Android TV, Apple TV, Fire TV, and Smart TVs (Samsung, LG) based on app capability.
Where are banner ads displayed in Enveu apps?
Banner ads can be shown on configurable placements such as the Home screen, category/listing pages, content detail pages, and player overlay or companion ad slots.
Can I use my existing Google Ad Manager account?
Yes. You can bring your own Google Ad Manager account, and Enveu will integrate it into your apps. Enveu can also assist during setup and validation.
Does Enveu provide ad performance reports?
Ad performance metrics such as impressions, clicks, fill rate, and revenue are available directly in Google Ad Manager. Enveu focuses on content, users, subscriptions, and experience analytics.
Can ads be shown only to free users and not subscribers?
Yes. Enveu supports ad-based, subscription-based, and hybrid monetization models, allowing you to show ads only to free users while keeping premium subscribers ad-free.
Monetize Your OTT Platform with Google Ad Manager
Integrate Google Ad Manager with Enveu to run client-side video ads and banner ads across all your OTT apps, and unlock scalable ad-based and hybrid monetization.