Experience Cloud Ads & Revenue

Synamedia Iris for OTT — Addressable Advertising

Enveu integrates Synamedia Iris so you can deliver targeted, addressable ads across web, mobile, and TV — with CSAI and SSAI insertion and broadcaster-proven decisioning — without building an ad stack.

Built for Synamedia Iris customers

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Pay-TV & broadcasters

Bringing addressable, targeted advertising to streaming.

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AVOD & FAST services

Monetizing ad inventory with precision targeting and measurement.

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Ad-ops teams

Managing campaigns, decisioning, and yield across screens.

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OTT operators

Adding enterprise addressable ads without a custom ad stack.

About Synamedia Iris

Synamedia Iris is a cloud-based addressable-advertising platform for pay-TV operators, broadcasters, and OTT services to unify, manage, deliver, and measure targeted ads across screens. Enveu integrates Iris so you get broadcaster-grade ad decisioning and targeting with CSAI and SSAI insertion across your OTT apps — monetizing inventory with digital-style precision on top of Enveu's platform.

How Synamedia Iris + Enveu works

How Synamedia Iris and Enveu work together.

Connect Synamedia Iris

Enveu integrates Iris ad decisioning into your OTT apps and players.

CSAI & SSAI insertion

Insert ads client-side or server-side across web, mobile, and TV.

Target & measure

Use addressable targeting and measurement for higher-value inventory.

Monetize inventory

Unlock new ad revenue alongside Enveu subscriptions and content.

Why Synamedia Iris customers add Enveu

Faster go-live with enterprise-grade addressable advertising without building a custom ad stack
Access to broadcaster-proven ad decisioning, targeting, and campaign management
Seamless ad playback across Web, Mobile, and Smart TV apps powered by Enveu
Out-of-the-box support for both CSAI and SSAI ad insertion models
Clear separation between OTT experience management (Enveu) and ad monetization (Synamedia Iris)

Frequently asked questions

What is Synamedia Iris + Enveu?

What is Synamedia Iris in the Enveu ecosystem?

Synamedia Iris is an addressable advertising and ad decisioning platform that integrates with Enveu-powered OTT apps to deliver targeted ads across live and on-demand content.

What role does Enveu play in the Enveu + Synamedia Iris setup?

Enveu provides the complete OTT experience layer—apps, playback orchestration, content management, user access, and monetization rules—while Synamedia Iris handles ad decisioning, targeting, and campaign management.

How are ads triggered during playback in Enveu apps?

When a user starts playback, Enveu sends content, device, and session context to Synamedia Iris, which then decides which ads to serve based on targeting rules and returns the ad response for playback.

Does Enveu support both CSAI and SSAI with Synamedia Iris?

Yes. Enveu supports both Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI), depending on how Synamedia Iris is configured in the customer’s ad workflow.

Which ad formats are supported with Enveu + Synamedia Iris?

The integration supports pre-roll, mid-roll, and post-roll video ads across live streams, VOD, AVOD, and FAST channels.

Does Enveu manage ad campaigns or creatives?

No. All ad campaigns, creatives, targeting rules, and demand sources are managed entirely within Synamedia Iris. Enveu focuses on executing playback and delivering the viewer experience.

What data does Enveu share with Synamedia Iris for ad decisioning?

Enveu shares playback context such as content type, duration, device/platform, app type, ad slot markers, and limited session or user context (anonymous or logged-in), based on privacy and configuration.

Can ads be targeted based on users and devices?

Yes. Synamedia Iris uses the context provided by Enveu along with first- and third-party data to target ads based on device type, location, audience segments, content attributes, and viewing behavior.

Who handles ad analytics and reporting?

Synamedia Iris handles ad analytics, campaign performance, impressions, completions, and revenue reporting. Enveu does not provide ad analytics dashboards.

Does this integration work across all Enveu-supported devices?

Yes. Synamedia Iris ads can be delivered across Enveu-powered Web, Android, iOS, Android TV, Apple TV, Fire TV, and other supported OTT platforms.

Is this integration suitable for large broadcasters and enterprise OTT platforms?

Yes. The Enveu + Synamedia Iris integration is designed for broadcaster-grade and enterprise-scale deployments requiring advanced addressable advertising across live and on-demand services.

Launch Addressable Advertising on Your OTT Apps

Leverage Enveu’s pre-integration with Synamedia Iris to monetize your live and on-demand content using enterprise-grade, targeted advertising—without complex ad tech development.

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