← Back to Partners
Synamedia Iris integration with Enveu

Synamedia Iris

Synamedia Iris is a cloud-based addressable advertising platform designed for video service providers (like pay TV operators, broadcasters, and OTT/streaming services) to unify, manage, deliver, and measure targeted video ads across all screens and services. It helps media companies unlock new revenue from ad inventory by bringing digital-style precision to TV and streaming advertising.

How Synamedia Iris + Enveu works

1. Ad configuration & demand setup (Iris side) 

  • Ad campaigns, targeting rules, creatives, and demand sources are configured in Synamedia Iris 
  • Iris acts as the ad decisioning brain: 
  • Audience segmentation 
  • Ad rules (geo, device, user type, content type) 
  • Direct-sold + programmatic demand 
  • Frequency capping & pacing 

👉 Enveu does not manage ads here — Iris remains the system of record for advertising. 

2. Enveu app prepares the playback context 

When a user presses Play in an Enveu-powered app (Web, Mobile, TV): 

Enveu provides Iris with: 

  • Content metadata (Live / VOD, genre, duration) 
  • App & device details (Web, Android TV, Fire TV, etc.) 
  • Session or user context (anonymous or logged-in) 
  • Ad slot information (pre-roll, mid-roll markers) 

This context is passed just before playback starts. 

3. Ad decisioning by Synamedia Iris 

Based on the received context, Iris decides: 

  • Which ad(s) to show 
  • From which advertiser 
  • Duration, creative, and tracking logic 

Depending on the setup, Iris responds with: 

  • Ad media URLs (CSAI) 
  • Or stitched streams / manifests (SSAI) 

4. Ad playback inside Enveu apps 

Enveu apps then: 

  • Render ads inside the video player 
  • Respect ad markers (pre-roll / mid-roll / post-roll) 
  • Ensure ads play seamlessly before or during content 

Supported models: 

  • CSAI (Client-Side Ad Insertion) – ads rendered on device 
  • SSAI (Server-Side Ad Insertion) – ads stitched into stream 

👉 Enveu abstracts all this so customers don’t build player-level ad logic. 

5️⃣ Tracking, reporting & monetization insights 

  • Ad impressions, quartiles, completions, errors → sent back to Iris 
  • Iris provides: 
  • Campaign performance 
  • Revenue reports 
  • Inventory fill rates 
  • Enveu focuses on viewer experience, not ad analytics tooling 

Enveu delivers the OTT experience and playback, while Synamedia Iris decides, targets, and monetizes ads—together enabling premium, addressable advertising across Enveu apps. 

Benefits : Synamedia Iris + Enveu

  • Faster go-live with enterprise-grade addressable advertising without building a custom ad stack
  • Access to broadcaster-proven ad decisioning, targeting, and campaign management
  • Seamless ad playback across Web, Mobile, and Smart TV apps powered by Enveu
  • Out-of-the-box support for both CSAI and SSAI ad insertion models
  • Clear separation between OTT experience management (Enveu) and ad monetization (Synamedia Iris)

Frequently Asked Questions

What is Synamedia Iris in the Enveu ecosystem?
Synamedia Iris is an addressable advertising and ad decisioning platform that integrates with Enveu-powered OTT apps to deliver targeted ads across live and on-demand content.
What role does Enveu play in the Enveu + Synamedia Iris setup?
Enveu provides the complete OTT experience layer—apps, playback orchestration, content management, user access, and monetization rules—while Synamedia Iris handles ad decisioning, targeting, and campaign management.
How are ads triggered during playback in Enveu apps?
When a user starts playback, Enveu sends content, device, and session context to Synamedia Iris, which then decides which ads to serve based on targeting rules and returns the ad response for playback.
Does Enveu support both CSAI and SSAI with Synamedia Iris?
Yes. Enveu supports both Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI), depending on how Synamedia Iris is configured in the customer’s ad workflow.
Which ad formats are supported with Enveu + Synamedia Iris?
The integration supports pre-roll, mid-roll, and post-roll video ads across live streams, VOD, AVOD, and FAST channels.
Does Enveu manage ad campaigns or creatives?
No. All ad campaigns, creatives, targeting rules, and demand sources are managed entirely within Synamedia Iris. Enveu focuses on executing playback and delivering the viewer experience.
What data does Enveu share with Synamedia Iris for ad decisioning?
Enveu shares playback context such as content type, duration, device/platform, app type, ad slot markers, and limited session or user context (anonymous or logged-in), based on privacy and configuration.
Can ads be targeted based on users and devices?
Yes. Synamedia Iris uses the context provided by Enveu along with first- and third-party data to target ads based on device type, location, audience segments, content attributes, and viewing behavior.
Who handles ad analytics and reporting?
Synamedia Iris handles ad analytics, campaign performance, impressions, completions, and revenue reporting. Enveu does not provide ad analytics dashboards.
Does this integration work across all Enveu-supported devices?
Yes. Synamedia Iris ads can be delivered across Enveu-powered Web, Android, iOS, Android TV, Apple TV, Fire TV, and other supported OTT platforms.
Is this integration suitable for large broadcasters and enterprise OTT platforms?
Yes. The Enveu + Synamedia Iris integration is designed for broadcaster-grade and enterprise-scale deployments requiring advanced addressable advertising across live and on-demand services.

Launch Addressable Advertising on Your OTT Apps

Leverage Enveu’s pre-integration with Synamedia Iris to monetize your live and on-demand content using enterprise-grade, targeted advertising—without complex ad tech development.

Talk to an OTT Ad Expert View all integrations