Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
CSAI inserts ads on the client side during video playback using the video player.
CSAI inserts ads on the client side during video playback using the video player.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
Client-Side Ad Insertion (CSAI) delivers ads directly through the video player during playback. OTT platforms use CSAI for flexibility and interactivity, though it is more susceptible to ad blockers.
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.