AppsFlyer
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About AppsFlyer
AppsFlyer is a mobile attribution and marketing analytics platform that helps businesses measure, optimize, and protect app growth across channels.
How AppsFlyer + Enveu works
Enveu + AppsFlyer work together to give OTT and media businesses full visibility into user acquisition, engagement, and monetization across platforms.
Enveu integrates AppsFlyer into its OTT apps (Mobile, TV, Web) to track installs, user actions, subscriptions, and in-app events, while AppsFlyer attributes those actions to the right marketing channels—helping teams measure ROI, optimize campaigns, and scale growth with data-driven insights.
FAQs
What does the AppsFlyer + Enveu integration enable?
The integration enables end-to-end attribution and analytics for your OTT platform—tracking installs, user engagement, subscriptions, and revenue across Mobile, TV apps, and Web, all managed within Enveu’s Experience Cloud.
Which platforms are supported with AppsFlyer + Enveu?
You can track user acquisition and events across Android, iOS, Web, Android TV, Apple TV, Samsung TV, LG TV, and other supported Connected TV platforms launched using Enveu.
Can I track subscriptions and in-app purchases using AppsFlyer with Enveu?
Yes. Enveu sends key events like user registration, subscription purchase, renewal, upgrades, and cancellations to AppsFlyer for accurate campaign ROI and LTV measurement.
Does AppsFlyer work for TV apps where installs are hard to track?
Yes. AppsFlyer supports CTV attribution, allowing Enveu-powered TV apps to measure installs, app opens, and post-install events using device and platform-specific identifiers.
Can I measure marketing campaigns that start on Web and convert on Apps or TV?
Absolutely. Using AppsFlyer’s cross-platform attribution and deep linking, Enveu can track user journeys that start on Web, Mobile, or TV and convert on another device.
Do I need a separate AppsFlyer license to use this integration?
Yes. AppsFlyer is a third-party analytics platform. You can bring your own AppsFlyer license, and Enveu will seamlessly integrate it into your apps and platform.
Will I need to change my existing Enveu workflows to enable AppsFlyer?
No. Enveu integrates AppsFlyer at the app and event level without impacting your existing content, subscription, or user management workflows.
What kind of events can be tracked through Enveu?
Events such as app installs, app launches, content playback, watch duration, registrations, subscriptions, transactions, and churn-related actions can be tracked and attributed.
Can AppsFlyer data be used to optimize campaigns in real time?
Yes. Marketing teams can use AppsFlyer dashboards to identify high-performing channels and optimize spend while Enveu continues to power content delivery and user experience.
Is user data secure with AppsFlyer + Enveu?
Yes. Both Enveu and AppsFlyer follow industry-standard security and privacy practices, including GDPR-ready attribution, consent management, and data protection controls.
Who should use AppsFlyer + Enveu?
This solution is ideal for OTT platforms, FAST channels, sports broadcasters, media companies, and content owners looking to scale user acquisition with measurable ROI.
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See how Enveu Experience Cloud works seamlessly with AppsFlyer to power scalable OTT platforms across devices.