Experience Cloud Growth & Engagement

AppsFlyer for OTT — Attribution & Marketing Analytics

Enveu embeds AppsFlyer across your mobile, web, and TV apps so you attribute installs, registrations, and subscriptions to the right channel — with CTV attribution — tied to Enveu's subscriber and revenue data.

Built for AppsFlyer customers

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OTT operators

Wanting to grow, engage, and retain audiences across every app.

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Growth & marketing teams

Driving acquisition, engagement, and conversion across channels.

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Product & lifecycle teams

Connecting behavior and subscription data to activation and retention.

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Performance-marketing teams

Measuring campaign ROI and LTV across web, mobile, and CTV.

About AppsFlyer

AppsFlyer is a mobile attribution and marketing-analytics platform for measuring, optimizing, and protecting app growth across channels. Enveu embeds AppsFlyer across your OTT apps — mobile, web, and connected TV — so you attribute installs, registrations, and subscriptions to the right channel, with CTV attribution and deep-linking, all tied to Enveu's subscriber and revenue data.

How AppsFlyer + Enveu works

How AppsFlyer and Enveu work together.

Connect AppsFlyer

Add your AppsFlyer account; Enveu wires the SDK into your OTT apps across devices.

Attribute across devices

Track installs, registrations, and subscriptions by channel — including CTV — with deep-linking.

Combine with Enveu data

View attribution alongside Enveu's subscriber, content, and revenue analytics.

Optimize spend

Improve ROI and LTV by doubling down on the channels that convert.

Why AppsFlyer customers add Enveu

Unified attribution across Mobile, TV apps, and Web for Enveu-powered OTT platforms
Accurate tracking of installs, registrations, subscriptions, and revenue by marketing channel
Connected TV (CTV) attribution support across Android TV, Apple TV, Samsung TV, and LG TV
Cross-platform journey measurement from Web → App → TV using deep linking and attribution
Clear ROI and LTV insights to optimize marketing spend and acquisition strategy
Seamless, privacy-ready integration without disrupting Enveu’s OTT workflows

Frequently asked questions

What is AppsFlyer + Enveu?

What does the AppsFlyer + Enveu integration enable?

The integration enables end-to-end attribution and analytics for your OTT platform—tracking installs, user engagement, subscriptions, and revenue across Mobile, TV apps, and Web, all managed within Enveu’s Experience Cloud.

Which platforms are supported with AppsFlyer + Enveu?

You can track user acquisition and events across Android, iOS, Web, Android TV, Apple TV, Samsung TV, LG TV, and other supported Connected TV platforms launched using Enveu.

Can I track subscriptions and in-app purchases using AppsFlyer with Enveu?

Yes. Enveu sends key events like user registration, subscription purchase, renewal, upgrades, and cancellations to AppsFlyer for accurate campaign ROI and LTV measurement.

Does AppsFlyer work for TV apps where installs are hard to track?

Yes. AppsFlyer supports CTV attribution, allowing Enveu-powered TV apps to measure installs, app opens, and post-install events using device and platform-specific identifiers.

Can I measure marketing campaigns that start on Web and convert on Apps or TV?

Absolutely. Using AppsFlyer’s cross-platform attribution and deep linking, Enveu can track user journeys that start on Web, Mobile, or TV and convert on another device.

Do I need a separate AppsFlyer license to use this integration?

Yes. AppsFlyer is a third-party analytics platform. You can bring your own AppsFlyer license, and Enveu will seamlessly integrate it into your apps and platform.

Will I need to change my existing Enveu workflows to enable AppsFlyer?

No. Enveu integrates AppsFlyer at the app and event level without impacting your existing content, subscription, or user management workflows.

What kind of events can be tracked through Enveu?

Events such as app installs, app launches, content playback, watch duration, registrations, subscriptions, transactions, and churn-related actions can be tracked and attributed.

Can AppsFlyer data be used to optimize campaigns in real time?

Yes. Marketing teams can use AppsFlyer dashboards to identify high-performing channels and optimize spend while Enveu continues to power content delivery and user experience.

Is user data secure with AppsFlyer + Enveu?

Yes. Both Enveu and AppsFlyer follow industry-standard security and privacy practices, including GDPR-ready attribution, consent management, and data protection controls.

Who should use AppsFlyer + Enveu?

This solution is ideal for OTT platforms, FAST channels, sports broadcasters, media companies, and content owners looking to scale user acquisition with measurable ROI.

Measure What Drives OTT Growth with Appsflyer

Connect AppsFlyer with Enveu to gain full visibility into user acquisition, subscriptions, and revenue across Mobile, TV apps, and Web—so every campaign decision is backed by real data.

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