Experience Cloud Growth & Engagement

Push Notifications for OTT — Firebase Cloud Messaging

Enveu sends targeted, personalized push across mobile, web, and TV via FCM — for content releases, live events, reminders, and promotions — with deep-linking straight into the right content.

Built for Push Notifications by Firebase Cloud Messaging (FCM) customers

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OTT operators

Wanting to grow, engage, and retain audiences across every app.

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Growth & marketing teams

Driving acquisition, engagement, and conversion across channels.

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Product & lifecycle teams

Connecting behavior and subscription data to activation and retention.

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Engagement & content teams

Driving tune-in and re-engagement with timely, targeted push.

About FCM

Firebase Cloud Messaging (FCM) delivers real-time push notifications across Android, iOS, and web from a single, scalable platform. Enveu sends targeted, personalized push across mobile, web, and TV — for content releases, live events, reminders, and promotions — with deep-linking that drops users straight into the right content, based on behavior, subscriptions, and preferences.

How Push Notifications by Firebase Cloud Messaging (FCM) + Enveu works

How FCM and Enveu work together.

Connect FCM

Add your Firebase project; Enveu wires FCM into your OTT apps and web.

Target segments

Segment by behavior, subscription, device, and content preference.

Send with deep-links

Deliver push that drops users directly into the right content.

Drive tune-in & retention

Increase live-event tune-in and re-engage lapsed viewers.

Why Push Notifications by Firebase Cloud Messaging (FCM) customers add Enveu

Real-time user engagement through instant push notifications for content releases, live events, reminders, and promotions
Unified push notification delivery across mobile, web, TV, and connected devices from a single Enveu-managed workflow
Highly targeted and personalized messaging based on user behavior, subscriptions, devices, and content preferences
Deep-linking support that drives users directly to specific content, playlists, or in-app screens to increase conversions
Enterprise-grade scalability and reliability powered by Firebase Cloud Messaging, with Enveu handling orchestration and automation

Frequently asked questions

What is Push Notifications by Firebase Cloud Messaging (FCM) + Enveu?

Enveu sends targeted, personalized push across mobile, web, and TV via FCM — for content releases, live events, reminders, and promotions — with deep-linking straight into the right content.

What is Firebase Cloud Messaging (FCM)?

Firebase Cloud Messaging (FCM) is Google’s messaging service that enables apps and websites to send real-time push notifications to users across Android, iOS, web, and connected devices.

How does FCM work with Enveu?

Enveu integrates directly with FCM to trigger push notifications based on platform events like new content, live streams, reminders, promotions, and user actions—delivering them instantly to user devices.

Which devices are supported with Enveu + FCM?

Push notifications work across Android Mobile & Android TV, iOS & iPadOS, Web Browsers (Chrome, Firefox, Edge, Safari), and Smart TVs & connected devices (where supported by the OS). Note: Safari uses Apple Push Notification service (APNs) via Firebase support.

Do I need a separate Firebase account to use push notifications with Enveu?

Yes. You can connect your own Firebase project to Enveu, giving you full ownership of credentials, analytics, and notification controls.

Can notifications deep-link to specific content or screens?

Absolutely. Notifications can deep-link users directly to a specific video or live stream, a playlist or rail, a campaign or offer page, or any in-app screen supported by Enveu.

Is notification delivery reliable at scale?

Yes. FCM is built for massive scale and reliability, handling retries, throttling, and device availability—while Enveu manages logic, targeting, and payloads.

Can I track notification performance?

Yes. Using Firebase Analytics with Enveu, you can track notification delivered vs opened, user engagement after click, and conversion and retention impact.

Is FCM included in Enveu pricing?

Enveu provides the integration layer. Firebase Cloud Messaging itself is free under Firebase’s usage limits. Any additional Firebase services are billed directly by Google.

Is technical expertise required to set this up?

No. Enveu provides a plug-and-play integration. Your apps only need Firebase SDK setup, and Enveu handles the notification logic and triggers.

Can Enveu help with setup and best practices?

Yes. Enveu assists with Firebase project setup, app configuration, notification payload design, deep-linking strategy, and engagement best practices.

Engage Your Audience with Real-Time Push Notifications

Activate Firebase Cloud Messaging with Enveu to deliver timely, personalized push notifications across mobile, web, and TV apps—driving higher engagement, retention, and conversions.

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