Moengage
MoEngage is a customer engagement platform that helps businesses personalize and automate cross-channel communication across mobile, web, email, and messaging touchpoints.
How Moengage + Enveu works
Enveu integrates with MoEngage in two flexible ways—Basic and Advanced— allowing OTT platforms to start simple and scale to deeper, backend-driven customer engagement.
Basic Integration (App-level SDK)
In the Basic Integration, MoEngage SDKs are integrated directly into Enveu-powered apps (Mobile, TV, Web).
- User behavior events (app opens, content views, watch progress, clicks, etc.) are sent directly from the app to MoEngage
- No backend dependency required
- Ideal for quick setup and early-stage engagement use cases
Use cases:
- Content discovery notifications
- Continue-watching reminders
- In-app messages based on viewing behavior
Advanced Integration (App + Enveu Backend)
In the Advanced Integration, Enveu enhances MoEngage with backend-driven data in addition to app events.
- Enveu backend sends subscription lifecycle events, user status updates, and other system-level data to MoEngage
- Ensures accurate, real-time customer state across devices
- Enables highly targeted, revenue-focused engagement
Additional data sent from Enveu backend:
- Subscription start, renewal, expiry, cancellation
- Plan upgrades/downgrades
- Payment and entitlement status
- User profile and account updates
Use cases:
- Subscription renewal reminders
- Win-back campaigns for churned users
- Plan upgrade and upsell messaging
- Cross-device user consistency
Benefits: Moengage + Enveu
- Unified customer engagement by combining real-time app behavior with backend-driven subscription and account data
- Flexible integration approach that lets you start with SDK-based tracking and scale to advanced backend-powered personalization
- Improved retention and reduced churn through lifecycle-based campaigns such as renewals, win-back, and reactivation
- Personalized cross-channel communication across push notifications, in-app messages, email, and SMS from a single platform
- Faster time-to-market with Enveu-managed SDK integration, event mapping, and backend event delivery
Frequently Asked Questions
What is the MoEngage + Enveu integration?
The MoEngage + Enveu integration enables OTT and streaming platforms built on Enveu to engage users with personalized push notifications, in-app messages, email, and SMS based on user behavior and subscription lifecycle events.
How many ways can Enveu integrate with MoEngage?
Enveu supports two levels of integration with MoEngage: Basic Integration using MoEngage SDKs in apps, and Advanced Integration using both SDKs and Enveu backend data.
What is included in the Basic Integration?
In the Basic Integration, MoEngage SDKs are integrated directly into Enveu-powered apps (Mobile, TV, and Web). User behavior events are sent from the app to MoEngage without backend dependency. Example events include app launches, content views and watch progress, clicks and interactions, and session activity.
What additional capabilities does the Advanced Integration provide?
The Advanced Integration extends MoEngage by sending subscription and account-level events from the Enveu backend, enabling deeper personalization and revenue-focused engagement. Backend events include subscription start, renewal, expiry, and cancellation, plan upgrades and downgrades, payment and entitlement status, and user profile and account updates.
Do I need the Advanced Integration to use MoEngage with Enveu?
No. You can start with the Basic Integration and upgrade to Advanced Integration anytime as your engagement and monetization needs grow.
Which devices and platforms are supported?
MoEngage works seamlessly with Enveu-powered Android and iOS apps, web apps, Android TV, Apple TV, Fire TV, and other supported TV platforms.
Can MoEngage trigger campaigns based on subscription status?
Yes. With Advanced Integration, MoEngage can trigger campaigns based on real-time subscription events such as renewals, expiries, churn, and plan changes sent from the Enveu backend.
Is user data consistent across devices?
Yes. Enveu ensures consistent user identity across devices, and with Advanced Integration, MoEngage receives a unified customer view across apps, web, and backend systems.
Can I run win-back and retention campaigns using this integration?
Absolutely. Using viewing behavior from the Basic Integration and subscription lifecycle data from the Advanced Integration, MoEngage enables powerful retention, win-back, and upsell campaigns for Enveu customers.
Does Enveu manage the MoEngage SDK and event mapping?
Yes. Enveu supports SDK integration, event mapping, and backend event delivery as part of the integration setup, ensuring best practices and faster go-live.
Can I use my existing MoEngage account with Enveu?
Yes. You can bring your existing MoEngage account and connect it with Enveu, or Enveu can assist you in setting up a new MoEngage account if required.
Turn Viewer Data into Personalized Engagement
Connect Enveu with MoEngage to engage viewers across apps, web, and TV using real-time behavior and subscription lifecycle data—driving higher retention, conversions, and lifetime value.