Ad Monetization
Ad monetization is the process of generating revenue from video ads.
What is Ad Monetization?
Ad monetization is the process of generating revenue from video ads.
Why Ad Monetization matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How Ad Monetization works in practice
Ad monetization enables OTT platforms to generate revenue by delivering targeted video advertisements.
Where you encounter Ad Monetization
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.