Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Ad monetization is the process of generating revenue from video ads.
Ad monetization is the process of generating revenue from video ads.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
Ad monetization enables OTT platforms to generate revenue by delivering targeted video advertisements.
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.