Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Dynamic Ad Insertion (DAI) is a method of inserting targeted advertisements into video streams in real time based on user, device, or contextual data.
Dynamic Ad Insertion (DAI) is a method of inserting targeted advertisements into video streams in real time based on user, device, or contextual data.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
What is Dynamic Ad Insertion (DAI)? Dynamic Ad Insertion (DAI) is an advertising technology that inserts ads into video content dynamically at the time of playback, instead of embedding ads permanently into the stream.
You’ll encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.