CSAI (Client-Side Ad Insertion)
CSAI inserts ads on the client side during video playback using the video player.
What is CSAI (Client-Side Ad Insertion)?
CSAI inserts ads on the client side during video playback using the video player.
Why CSAI (Client-Side Ad Insertion) matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How CSAI (Client-Side Ad Insertion) works in practice
Client-Side Ad Insertion (CSAI) delivers ads directly through the video player during playback. OTT platforms use CSAI for flexibility and interactivity, though it is more susceptible to ad blockers.
Where you encounter CSAI (Client-Side Ad Insertion)
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.