Server Side Ad Insertion
Server-Side Ad Insertion (SSAI) is a technique where ads are stitched into a video stream on the server before delivery to the viewer.
What is SSAI?
Server-Side Ad Insertion (SSAI) is a technique where ads are stitched into a video stream on the server before delivery to the viewer.
Why SSAI matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How SSAI works in practice
SSAI (Server-Side Ad Insertion) SSAI inserts ads into the video stream on the server so the viewer receives one seamless stream (content + ads), similar to broadcast TV. How SSAI works The server detects ad breaks (markers), requests an ad from an ad server, stitches the ad segments into the HLS/DASH stream, and…
Where you encounter SSAI
You’ll encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.