Brightcove
Brightcove is a leading video platform, originally famous for its pioneering open-source web video player, that now offers a comprehensive suite of tools for broadcasters, publishers, and advertisers to manage, deliver, analyze, and monetize video content across devices, powering major media companies with features like fast HTML5 delivery, ad monetization, and data analytics.
How Brightcove + Enveu works
With Brightcove’s Enterprise-Grade Video Delivery & Management & Enveu Experience cloud, You can launch your streaming platform instantly and start monetizing the content.
The Brightcove + Enveu integration brings numerous benefits such as:
- Deliver fast, personalized, and secure video streaming that users love — across every device – SmartPhones, TV Apps and Web Browsers
- Stream Live, Video on Demand, Audio content
- Secure your stream with pre-integrated, Brightcove DRM, geo-restriction, tokenzed URLS and encryption
- Fast, high-quality video anytime, anywhere with Brightcove’s SDKs & players optimize playback on all these devices.
- Easy discovery and personalized recommendations
- Enveu handles SVOD, AVOD, TVOD, PPV models, with subscription billing, promotions, coupons, and customer lifecycle management.
Benefits: Brightcove + Enveu
- Enterprise-grade video hosting and delivery powered by Brightcove with Enveu orchestrating the complete OTT experience
- High-performance video playback with fast startup, adaptive bitrate streaming, and device-optimized players
- End-to-end OTT platform covering content management, user management, subscriptions, and entitlements
- Support for SVOD, TVOD, PPV, AVOD, and hybrid monetization models from a single unified system
- Secure content delivery using Brightcove DRM and streaming security combined with Enveu’s access and entitlement controls
- Consistent, branded viewing experience across web, mobile apps, and connected TV platforms
- Operational flexibility for teams to manage layouts, carousels, collections, and promotions without engineering dependency
- Actionable insights by combining Brightcove playback and QoE analytics with Enveu’s user, revenue, and engagement data
- Reuse of existing Brightcove video libraries without re-ingestion or re-transcoding
- Faster time-to-market with pre-integrated OTT workflows, apps, and monetization capabilities
Frequently Asked Questions
What is the Brightcove + Enveu integration?
Brightcove and Enveu together provide an end-to-end OTT solution where Brightcove handles enterprise-grade video delivery and playback, while Enveu manages the OTT experience, applications, monetization, and operations.
What role does Brightcove play in this setup?
Brightcove is responsible for video hosting and streaming, adaptive bitrate playback, DRM and content security, high-quality video players, and playback analytics including QoE metrics. Enveu consumes Brightcove streams and players to power OTT experiences.
What does Enveu add on top of Brightcove?
Enveu adds the OTT business layer, including content management for live and VoD, experience management for UI layouts and collections, multi-device app management, monetization models, user management, subscriptions, promotions, vouchers, and offers.
Does Enveu replace Brightcove?
No. Enveu complements Brightcove. Brightcove remains the video infrastructure and playback engine, while Enveu acts as the OTT Experience Cloud on top of it.
Can I use my existing Brightcove account with Enveu?
Yes. Existing Brightcove users can integrate their current video library with Enveu without re-ingesting or re-transcoding content. Existing DRM and streaming configurations can also be reused.
How does content flow between Brightcove and Enveu?
Videos are ingested and managed in Brightcove. Enveu pulls video references, metadata, and streams, then maps them to pages, carousels, collections, monetized offers, and apps. Apps and web platforms stream directly from Brightcove.
Who manages the OTT apps in this combination?
Enveu manages OTT applications including UI/UX, home screens, layouts, app store publishing, feature configuration, and updates. Brightcove focuses on video playback within those apps.
Does this support Live streaming and VoD?
Yes. The Brightcove and Enveu setup supports live streaming, catch-up TV, video-on-demand, and event-based or linear-style streaming experiences.
What monetization models are supported?
The platform supports subscription video on demand (SVOD), transactional and pay-per-view models (TVOD/PPV), ad-supported video on demand (AVOD), and hybrid monetization models.
How are ads handled in this integration?
Brightcove supports client-side and server-side ad insertion, while Enveu controls ad placement, monetization logic, offers, and entitlements within the OTT experience.
Is DRM and content security supported?
Yes. Brightcove provides industry-standard DRM and secure streaming, while Enveu enforces business-level access controls such as subscriptions, geo-rules, user entitlements, and profile-based access.
What analytics do I get?
You receive Brightcove analytics for playback, quality of experience, buffering, and engagement, along with Enveu analytics covering users, subscriptions, churn, content performance, and revenue.
How fast can I launch an OTT platform with Brightcove and Enveu?
Most customers can launch within four to eight weeks, depending on the number of apps, monetization complexity, branding and UI customization, and existing Brightcove setup.
Is this suitable for enterprise and large broadcasters?
Yes. This solution is ideal for broadcasters, media networks, sports leagues, enterprise video platforms, and global OTT services that require enterprise-grade video infrastructure with OTT-focused experience management.
Who should choose Brightcove and Enveu?
This solution is ideal for organizations already using Brightcove who want full OTT capabilities, faster launches without heavy engineering, multi-device apps, strong monetization, and operational control.
Can Enveu integrate with other tools alongside Brightcove?
Yes. Enveu integrates with analytics platforms, marketing automation tools, CRM systems, payment gateways, and identity and engagement tools, while Brightcove continues to integrate with ad-tech and video ecosystem partners.
Who provides support in a Brightcove and Enveu setup?
Brightcove provides support for video delivery, playback, and infrastructure, while Enveu supports OTT applications, experience management, monetization, and operational orchestration.
Launch your OTT platform with Enveu + Brightcove
See how Enveu Experience Cloud works seamlessly with Brightcove to power scalable OTT platforms across devices.