Brightcove OTT — Launch Apps, Subscriptions & Direct Revenue on Your Video Library
Already using Brightcove? Enveu Experience Cloud layers a full OTT business on top - branded apps across 15+ platforms, subscription management, a no-code UI builder, and audience analytics - without migrating a single video.
Built for Brightcove customers who need a direct-to-consumer OTT business
Brightcove handles enterprise video management and delivery. Enveu fills the gaps: branded multi-device apps, subscriber management, a no-code UX builder, and monetization - all pre-wired to your existing Brightcove account.
Broadcasters & media companies
Running video on Brightcove and needing branded TV, mobile, and web apps without a long engineering build.
Enterprise content owners
Using Brightcove for internal or B2B video and ready to launch a consumer-facing subscription product.
Education & training platforms
Delivering video through Brightcove and needing a polished learner experience with membership gating and analytics.
OTT teams replacing fragmented stacks
Tired of stitching together Brightcove with custom-built subscription and app layers - wanting a single integrated platform.
Brightcove Video Cloud is an all-in-one cloud-based video hosting and publishing platform that allows businesses to manage, distribute, and monetize video content across various devices
Pre-integrated
From Brightcove to live OTT platform
Enveu connects to your Brightcove account via API. Your videos, metadata, and playlists carry across immediately - no re-upload, no re-encoding needed.
Connect your Brightcove account
Enveu links to your Brightcove Video Cloud via API. Your entire video library, playlists, metadata, and DRM settings carry over instantly - no migration required.
Organise content & collections
Layer Enveu's CMS on top of your Brightcove library. Add subscription tiers, availability windows, series structures, and live event schedules without touching Brightcove.
Design your app UI - no code
Use Enveu's drag-and-drop Experience Manager to build home screens, carousels, and content pages. Changes publish instantly across all apps without an app store update.
Set up plans, pricing & entitlements
Configure SVOD, TVOD, AVOD, or hybrid models. Enveu manages the full subscriber lifecycle - trials, billing, renewals - while Brightcove continues handling DRM at playback.
Launch across 15+ platforms
Ship branded apps on Android, iOS, Web, Apple TV, Android TV, Samsung TV, LG TV, Roku, and Fire TV - all streaming Brightcove video through Enveu's subscription layer.
- No-code OTT UI builder (Experience Manager)
- Multi-platform app management - 15+ devices
- SVOD / TVOD / AVOD / Hybrid monetization
- Subscriber lifecycle & entitlement management
- Content CMS layered on top of Brightcove
- Deep-link routing (Linkly)
- Business analytics & subscriber insights
- Live-to-VOD workflows (Enveu Flow)
Devices supported out of the box
Why Brightcove customers add Enveu
Brightcove solves the core infrastructure. Enveu solves everything around it.
Enterprise-grade video hosting and delivery powered by Brightcove with Enveu orchestrating the complete OTT experience
High-performance video playback with fast startup, adaptive bitrate streaming, and device-optimized players
End-to-end OTT platform covering content management, user management, subscriptions, and entitlements
Support for SVOD, TVOD, PPV, AVOD, and hybrid monetization models from a single unified system
Secure content delivery using Brightcove DRM and streaming security combined with Enveu’s access and entitlement controls
Consistent, branded viewing experience across web, mobile apps, and connected TV platforms
Operational flexibility for teams to manage layouts, carousels, collections, and promotions without engineering dependency
Actionable insights by combining Brightcove playback and QoE analytics with Enveu’s user, revenue, and engagement data
Reuse of existing Brightcove video libraries without re-ingestion or re-transcoding
Faster time-to-market with pre-integrated OTT workflows, apps, and monetization capabilities
How teams use Brightcove + Enveu
The same pre-integration, applied differently across industries and business models.
Sports leagues & rights holders
Live match streaming via Brightcove, subscription and PPV monetization via Enveu - all in branded apps across every device.
- SVOD season passes and PPV match access
- Live event scheduling and promotion
- Real-time subscriber analytics
News & media publishers
Monetize premium video content alongside editorial output - subscription paywalls, ad-supported tiers, and branded apps.
- Hybrid SVOD and AVOD models
- Subscriber-only content gating
- Multi-platform app delivery
Corporate & enterprise learning
Transform internal Brightcove libraries into subscriber-facing learning platforms with access control and completion tracking.
- Course-level entitlement management
- Learner analytics and progress tracking
- Branded apps for learner devices
Faith & community platforms
Deliver sermon series, events, and on-demand content through branded apps with membership-gated access and donation-linked tiers.
- Free and premium content tiers
- Live service streaming and replay
- Community engagement analytics
Brightcove + Enveu vs building in-house
Brightcove customers often face a build-vs-buy decision. Here is the honest comparison.
| Capability | Building a custom OTT layer on top of Brightcove | Enveu + Brightcove |
|---|---|---|
| Multi-device OTT apps | 18-24 months, $300K-$1M+ engineering cost | ✓ Ready in 4-6 weeks |
| Subscription billing engine | Custom build plus payment compliance overhead | ✓ Built-in, pre-integrated |
| No-code UI management | Every change requires a developer and a deploy | ✓ Drag and drop, instant publish |
| Total OTT platform cost | Brightcove fees plus $300K+ custom development | ✓ Brightcove fees plus Enveu - no hidden costs |
| Video migration | Not needed either way - your library stays | ✓ Zero migration required |
| Revenue share | None but full engineering cost is yours | ✓ No revenue share ever |
Frequently Asked Questions
Everything Brightcove customers ask before launching with Enveu.
Learn more in the Enveu ecosystem
Ready to launch your OTT platform with Brightcove + Enveu?
Talk to an expert who has deployed Brightcove + Enveu for broadcasters, publishers, and media companies. Get a platform demo and a realistic launch timeline for your use case.