Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Time-shifted TV lets users pause or rewind live broadcasts.
Time-Shifted TV is a viewing capability that allows users to pause, rewind, or restart a live television broadcast while it is still airing. It gives viewers control over live content without requiring them to watch it strictly in real time.
Modern viewers expect flexibility even during live broadcasts. Time-shifted viewing improves user satisfaction by accommodating interruptions, reducing missed moments, and enabling a more personalized live viewing experience.
Live streams are continuously buffered or recorded for a short time window. The player allows users to seek backward or restart playback from the buffered content while maintaining synchronization with the ongoing live stream.
Time-shifted TV is commonly used in live sports, news broadcasts, and linear OTT channels. It is often combined with features such as Catch-Up TV and DVR across mobile apps, web platforms, and Smart TVs.